Painted Ceiling Ideas

Have you heard the term, the ‘Fifth Wall’? Yup, that’s the ceiling. And guess what? It doesn’t HAVE TO BE WHITE!

I have loads of painted ceiling ideas. How about a bold chartreuse or a moody black tone? Don’t be scared. This is a stunning way to bring colour into a room.

Painted Ceilings colours

Painting ceilings a colour other than white is still hugely popular amongst interior design and decorating professionals.

Join me as I discuss painted ceiling ideas. As well as share my best advice as to why you might want to rethink white for your ceilings. Get inspired as we look at some exciting projects where we wanted the often forgotten 5th wall to stand out.

I’m going to show you 12 Benjamin Moore colours that I have used on various projects. From a bold basement gym to lovely powder rooms and many spaces in between.

Professional photography in this post is credited to Stephani Buchman Photography.

Why add colour to your ceiling?

So many reasons but I’ll mention 4 that I believe to be very compelling.

1. Add Visual Interest to Your Space.

As a professional decorator, I love offering a client a choice besides the same old white.

Look at this home gym we designed. The chartreuse ceiling shouts WOW. Definitely interesting and energizing as you work out.

This is the first room you see as you make your way down the stairs into this massive basement of our client’s home located in Milton, Ontario. It’s always been one of my favourite photographs in my portfolio.

It’s pretty darn impressive, eh? How could this not pique a guest’s curiosity into wanting to see what’s around each new corner in this bold custom basement design?

2. An Unexpected Suprise

An unexpected surprise with a major impact is a great reason to paint a ceiling a colour.

Smaller rooms, like powder rooms or a quaint guest bedroom, are the perfect areas of the home to have some fun. A bright or dark painted ceiling can be unexpected and makes a small room much more striking.

Leave your comfort zone and be a bit unpredictable.

Powder room ceiling Dolphin by Benjamin Moore
Powder Room with ceiling painted Dolphin AF-715 by Benjamin Moore

2. Tie in the Overall Colour Scheme.

A colourful painted ceiling is the perfect way to reinforce the colour theme of other decorative elements in a room.

In my office studio below, I painted the ceiling Benjamin Moore’s 2021 Colour of the Year, Agean Teal. You can see how it coordinates beautifully with the wallpaper, area rug, and window treatment, therefore, tieing the whole look together.

Agean teal 2136-40 home office, studio

Go one step further and tie in the colour theme of an entire floor. We painted the ceiling in three adjoining basement spaces an eye-catching blue. This allowed the rooms to flow into each other seamlessly.

Ceiling colour is Symphony Blue by Benjamin Moore.

We continued the bold blue colour scheme by repeating this tone in the fun wallpaper of the poker room and on the tile in the backsplash of the bar area.

3. Highlight architectural or other outstanding features

You know what they say: “If you’ve got it, you might as well flaunt it!” Painting a ceiling a colour other than white is a great technique to highlight architectural features of a home that impact the ceiling.

In my own home, we used a dark colour on the ceiling to showcase a gorgeous chandelier in our teen daughter’s room. There is no way this light fixture would have the same dramatic feel against a white ceiling.

Ways to use colour in your ceiling

Following on from why you should consider using colour the next time you paint a ceiling let’s look at ways in which to do this.

The first way to incorporate a painted ceiling is by using it to repeat the colour in a space.

In my client’s dining room below you can clearly see how we did this. Both the niche and the ceiling are painted Hale Navy by Benjamin Moore.

And it didn’t stop there. The painted dining room ceiling continued the colour scheme from the front living room. Your eye is naturally drawn to the flow of the deep blue throughout these rooms.

Hale Navy, Benjamin Moore, HC-154

Hale Navy is a hugely popular colour and consequently one of my all time favourites! You can see from this project the lovely paint palette that goes so well with this classic shade of blue.

If you want more inspiration for colour combinations be sure to check out my Hale Navy Perfect Colour Palette.

A second way to use colour in a ceiling is a little design trick that I sometimes like to employ in my interior design projects. That is to paint the ceiling the same colour as the tone that you have on the floor.

painted ceiling idea 2 paint ceiling same colour as floor

There’s no better example of this than in this incredible home movie theatre in our client’s basement. The carpeting throughout the room is a dark, dark blue. We matched it on the ceiling with Witching Hour by Benjamin Moore.

And then I suggested a metallic gold for the crown moulding which you can see repeated in the base of the side tables next to the large white chairs.

home movie theatre

You can also see how this approach worked beautifully in the powder room below. We used Benjamin Moore’s Bittersweet Chocolate to match the dark hardwood flooring.

bittersweet chocolate by benjamin moore

And lastly, a recent project shows a deep black ceiling that mimics the large black tiles on the floor. This Burlington client’s basement has yet to be photographed, the photo shown is my own.

Black ceiling, 2132-10, basement bathroom
Benjamin Moore’s Black 2132-30 in this basement bathroom.

A third way to work colour into your ceiling is to use it in areas to accentuate the structure of the ceiling itself.

Earlier I showed a basement to demonstrate colour flow. It is also a great example where we used it to highlight the bulkhead.

Normally this is not a feature that you want to stand out. However, because there was no getting around having them there, we decided to embrace this 5-foot wide bulkhead instead of ignoring it.

Painted Ceiling Ideas 3 - accentuate architectural features

The contemporary design style also helped to pull this off successfully. As a result, painting it Symphony Blue worked to our advantage as we moved through the different spaces in this huge basement. And of course, it helped us to carry the colour scheme all the way through as well.

Symphony Blue 2060-10

Going back to my daughter’s room, not only does the Marine Blue painted ceiling make the chandelier pop, but it really does emphasize the angled ceiling in her room.

The contrast between the rich blue of the ceiling and the Lavender Ice colour of the walls, keeps your eyes moving upwards.

Marine Blue, lavender ice, teen girl's room

Similarly, in my son’s room below, the ceiling is painted Flint to match the walls and to draw the eye upwards with the slanted ceiling.

Flint

Part of the reason why all of these colours look so great is that we chose the right colour. It’s absolutely crucial to pick the right paint colour for any wall, including the 5th.

Here are a couple more painted ceilings from my own portfolio to inspire you.

I can’t emphasize enough how a painted ceiling can bring a whole room together. Below is a Secret Xbox game room with an amazing graffiti tile on the feature wall with Black Pepper by Benjamin Moore on the ceiling.


witching hour

And, the ceiling picks up on similar tones in the funky wall tile as well as the velvet sofa – perfect!

graffiti wallpaper and witching hour blue

And lastly, I wanted to show you this sitting area in a Toronto client’s home. We decided to continue the Gray Cashmere colour that you see on the walls, up onto the ceiling.

It’s a beautiful backdrop for the chandelier. As well, it gives the room a wonderfully cohesive and elegant look. The sheen of the paint on the walls is eggshell while the ceiling paint was done in a matte finish.

Cashmere gray walls and ceiling

Which of these 12 projects showing painted ceilings was your favourite? Have you ever used colour on your ceilings? Let me know, comment below. I’m always curious to hear your thoughts!

Pin the graphic below to your Pinterest board for easy reference for when you want to come back to this post.

painted ceilings not just white

Painted Ceiling Ideas – Choose the Right Paint Colour

Painting your ceiling is a brilliant way to introduce colour into a room. But only if you use the right paint colour. Get my free resource that will help guide you in making the right paint selection for your future paint projects.

Ceiling or wall, you want to pick the perfect colour the first time.

Get Your Paint Colours Right The First Time Graphic 500x750 1

Perfect Colour Palettes

There’s nothing like a perfectly curated colour palette to bring a home’s décor together flawlessly. But knowing how to coordinate colours can be confusing and overwhelming.

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Our Perfect Colour Palette library now has 40 paint colours from 3 top paint companies; Benjamin Moore, Sherwin Williams and Farrow & Ball.

These colour palettes were created to help you confidently select the best colour for your home, and then see which trim, ceiling, and accent colours pair well with your selected colour.

An amazing resource for your next design or decorating project.

Perfect for Pinning

The BEST Marketing Tool

It’s no secret that I’ve been a huge promoter of leveraging video as one of the most effective strategies to market your business. I truly feel a Design Services video is the best marketing tool.

Video has easily been one of the biggest game-changers for me and other designers whom I know to be using this medium regularly as a marketing tool on their website and for their social media.

Just recently I updated my Interior Design Services video that lives on the services page of my website. If you are rolling your eyes at me because the thought of video makes you cringe, don’t leave – hear me out!

If you only do one video for your business, THIS is the one you NEED to do.

It doesn’t have to be very long or even professionally filmed. Although I would say it’s worth the investment to hire a professional to help if you aren’t comfortable with video creation and editing.

The most important thing is to just get it out there so people can see you.

Take a look at my newest video below, just over 90 seconds long, to see what I mean.

Why a Design Services video is the BEST marketing tool

1. Connection

The connection you can make with potential clients is much stronger with video than with text and still images alone. As soon as they see you a relationship is starting to be built.

2. Builds trust

And through this powerful connection, you have an incredible opportunity to build trust! When people can see you and hear your message, they are able to develop a clearer picture of you are.

Potential clients can quickly relate to you. And they can make a more informed decision about whether they feel you will be a good fit to work with on their renovation or interior decorating project.

3. Stand out from the crowd

In the case of trying to attract new clients, you definitely want to stand out amongst the hundreds of other interior design and decorating professionals. Creating a design services video is a fantastic way to do this!

People are much more likely to remember you and your services if they see you in a video. Information in an email OR a video outlining your services – which is going to be more captivating? Video. Of course!

4. Impact

A Design Services video is an incredibly impactful way to get your message across. You can define your services in a way that prospective clients will recall easily when making their final decision on who to hire.

Blog Post Graphics Generic Rates Guide 4 1

If the thought of you in front of the camera sounds a bit daunting then perhaps I can help. Set up a 1-on-1 coaching call with me and we can form a plan with steps on how to proceed.

The first video you make is often the most difficult. But you’ve got to start somewhere and I’d be thrilled to get you up and filming.

What to Include in a Design Services Video

5 key factors when creating this video:

1. Start your video with something captivating. Speaking to a homeowner’s pain points is a great way to immediately draw them in.

What are they struggling with? Furniture placement, size and style of furnishings, room layout, fabric choices, paint colours? You want to engage your viewer from the first moment. They will be compelled to watch the video in its entirety.

2. Get to the point. You are trying to grab the attention of future clients. You don’t want to bore them with the minutia of everything that is involved with working with an interior designer.

It’s important to find the perfect balance between being informative and not overwhelming your viewer. I suggest no longer than 2 minutes for this type of video.

3. Introduce yourself and tell people a little about who you are. Share any triumphs or accolades that will impress but not sound too braggy.

4. Outline your services. Give brief descriptions of each service you offer. If coming up with your menu of services is something you are still struggling with then firstly you may want to take a look at my FREE SERVICES & RATES GUIDE. You don’t want to bombard a homeowner with too many choices. So, be sure to have a clearly defined list of design services to speak about.

Interior Design Rates and Services Guide
I can’t emphasize this enough.

A Design Services video is the perfect place to explain the different services that you offer. I truly believe people grasp better what their options are when they hear it spoken to them vs. reading about it on a website.

Dining Room Balboa Mist Benjamin Moore Green Velvet Chairs And Green Console

5. Talk about the value of your expertise. Finish your video by pointing out the tremendous value you will bring to their project – big or small. Explain how your skill set will greatly benefit them. And finally, how hiring a professional will, in the end, save them time and money.

Final tip

Be yourself. Show your personality and passion for what you do.

Most of us will agree we learn better by watching or doing than just reading about something. So, be understanding of the struggles that potential clients might have and make a thoughtful and informative video to educate them on the benefits of hiring your services.

Good Luck. Don’t overthink it. Carve out some time to make a plan with a brief script, know where and how you will be filming (good lighting is important!), and remember to breathe.

You might surprise yourself with you how much you like using video or how easy it is. Or perhaps you appreciate it’s something you need to start doing to further your business. Either way, if you want to learn more about how to incorporate video into your business then check out my Video for Profits Course.

I would love to see your video so please share it on social media and feel free to tag me so I can take a look!

marketing tool interior designers
How to get more design clients

Benjamin Moore Coventry Gray

Coventry Gray HC-169 by Benjamin Moore

You’ve heard about classics before but this truly is one of the classic grays by Benjamin Moore.

Although Coventry Gray is part of Benjamin Moore’s Historic Colour collection, you’d be amiss to think that it’s old or outdated. It’s anything but.

A versatile mid-tone gray it can be used in modern and traditional spaces. You can use it as a neutral or an accent colour – it looks amazing on kitchen islands!

In today’s colour review video of Coventry Gray by Benjamin Moore, I share:

  • The undertone
  • Colour comparisons in order to easily see the different undertones
  • Best white paint colours for the trim and ceilings
  • Beautiful colour combinations to inspire you for your decorating project
Coventry Gray Benjamin Moore

After you watch the video if you’d like all this information conveniently laid out for you in one place, look no further than my Coventry Gray Perfect Colour Palette.

A fantastic paint resource showing a total of 10 complementary colours to go with Coventry Gray. It’s a must-have digital download for any colour enthusiast or design professional.

As a Certified True Colour Expert and an award-winning interior design professional, I’ve worked with many homeowners on many residential design projects. I want to give you the confidence to make educated decisions about your own paint choices.

Let’s do this!

Undertone: blue

Coventry Gray Hc169

Coventry Gray is not super light nor is it a deep gray. I call it a true gray. Coventry Gray along with Stonington Gray are the two grays I show most to clients who are looking for a true gray.

I worked with a family on a home renovation where we used Stonington Gray in their eat-in kitchen. It looks amazing in this space.

Stonington Gray, Banquet, eat in kitchen,

It’s always important to remember that in a different light this gray could lean bluer or slightly warmer. How a colour appears on your walls is also dependent on the fixed elements and furnishings in the room it shares.

Colour Comparisons

Looking at the colour comparisons below will help give you a better idea of where Coventry Gray fits between two similar shades, one that is more green and the other that is more blue.

Fieldstone 1558 & Gray Owl OC-52

Fieldstone, Gray Owl

I always love to compare a paint colour with clients so that they can see the true tones. It’s often not until you have a colour side by side with similar shades that the tones become obvious.

Don’t miss this step when selecting your paint colours.

During a colour consultation, I make sure to show my large paint boards against different elements such as flooring, tile, and fabrics. I swap them out to show clients just how different similar colours can look next to the existing finishes they have in their home.

Best Whites To Pair With Coventry Gray

Chantilly Lace OC-65

Chantilly Lace

Snowfall White OC-118

Snowfall White

Decorator’s White OC-65

Decorator's White

Again, all three of these whites would give a slightly different look when paired with Coventry Gray.

Coventry Gray With Chantilly Lace, Simply White And Decorator's White (1)

I tend to have around 10 white paint colours that are my best whites for trim and ceilings. You don’t need to look at the thousands of whites available to find the right one. And you definitely don’t need to mix two different whites or use only a certain percentage of paint colour to get the right one for you. The right colour is already out there for you, I promise!

I can assure you that the best colour for your project already exists, you just need to know the 5 Steps on how to choose the right paint colour the first time.

Updated Get Your Paint Colours Right

After you take a look at my fabulous colour combinations below, be sure to swing back here to see my most popular YouTube video about the Best Gray Paint Colours. Do I include Coventry Gray? You’ll have to read the post to find out!

Fabulous Colour Combinations

In the video, I selected three colours to pair with Coventry Gray. All three colours are from Benjamin Moore and can be found in my Perfect Colour Palette for Coventry Gray.

There are a total of 10 complementary colours to give you loads of options for creating gorgeous paint palettes that work amazingly with this light gray.

Coventry Gray is extremely versatile. It pairs well with neutrals, colours with similar tones, and those that offer amazing contrast.

Coventry Gray with Wedgewood Gray, Horizon & Flint

Wedgewood Gray, Horizon, Flint

Wedgewood Gray HC-146

Wedgewood Gray

Horizon OC-53

Horizon

Flint AF-560

Flint

Coventry Gray does look stunning against the dark blue-black of Flint.

If you like what you see in Coventry Gray but aren’t sure it’s the right gray for you, take a look at the beautiful paints I have put together in my Benjamin Moore’s Grays & Blue-Greens collection.

Coventry Gray is in there as well as 9 others. Definitely worth checking out.

Grays and Blue-greens Collections Covers Benjamin Moore

What are your thoughts on Coventry Gray? I haven’t had the chance to use this colour yet, have you? Please comment below.

Convenience At Your Fingertips

All of the colour combinations shown above are included in my Perfect Colour Palette of Coventry Gray.

My Perfect Colour Palette library is expanding and I now have over 50 palettes to select from! Click here to see all of my Perfect Colour Palettes.

Pcp Mock Up 1 1

These are digital downloads for your convenience. I’ve printed all of mine and they have proven to be a very helpful resource for interior design consultations and to refer to for client projects.

If you want to get all my Benjamin Moore colour guides in one place, look no further than my Benjamin Moore Ultimate Collection.  All 20 of my Benjamin Moore guides are in one handy collection.

Ultimate Collection Cover Benjamin Moore

Remember, it only takes one mistake to take your home decorating project from divine to disaster. Don’t let the paint be what stresses you out!

Colour Quiz Graphics Blog 500x750 Resized 1

Room images by Benjamin Moore Colour Viewer

Perfect for Pinning

Pinterest Graphics Perfect Colour Palettes

Full Custom Design Service

We offer Full Custom Design & Project Management as our top luxury interior design service.

Many interior design and decorating professionals aspire to work on these types of projects where they are in charge and can see a project right through to completion.

What does the Full Custom Design service look like and what are some of the Pros & Cons?

Read on to find out how we operate this type of service and what I believe are some of the important positives and negatives of working on projects of this nature.

Firstly though, it’s important to know what services you’ll offer when starting or running your own design firm. When I coach fellow design professionals I discuss with them these 3 key factors that I feel are crucial when determining which services to provide.

1. What are your business goals? It is not necessary to offer the same list of services that every designer you know does if they will not help you meet your business goals. Be faithful to your goals and build your services around achieving them.

2. Where are you in your personal life? Certain services may be more or less appealing depending on your personal situation.

Perhaps you are semi-retired or doing design on a part-time basis, or you have young or elderly family members to care for. Maybe you have just moved to a new city. There are so many different circumstances that will have a role in deciding which services will fit best for where you are in life.

3. You Do You! This is YOUR business. It is of no benefit to you to worry about what other people are doing or what they might think about how you run your business.

You do not need to convince others why the path you want to take is a good idea. Provide design and decorating services that excite YOU and make no excuses!

Custom living room design for our Oakville Clients. See the full project here.

If you haven’t already got your hands on my FREE Services and Pricing guide, with more than 25 pages, get it now to determine the best list of services to offer that will help you achieve your business goals.

What is Full Custom Design Service?

Full Service, Custom Design and Project Management are two of the terms used to describe this type of service. Regardless of what you name it, for most, this is the top interior design service. I describe it as our elite service and tell clients that when they hire us for this service, they are MARRIED to me.

Full service means exactly that – Full service. There is no piecemeal to this type of service and the client needs to fully understand that they are handing over the reins to you, the interior design professional. You are the lead for this project and will see it through from beginning to end.

The client gets to sit back on this one (for the most part) while you organize everything and handle all the details. You will manage the trades, make selections and do all the purchasing. It will involve installations and typically white glove delivery service.

BTW, if you still don’t feel confident about managing your relationship with trades, you can get my How To Find Great Trades & Suppliers where I guide you in finding the right people and products for your business.

Trades Suppliers 1 1

Lastly, there will be the Big Reveal upon completion!

Who’s likely to hire you for this type of Full Service Interior Design?

It is important to remember that this type of service is not for everyone. This is a tailor-made service for someone who has no time or frankly the inclination, to take on this type of project themselves.

In my experience, these clients are often busy working professionals who do not want to be involved in the day-to-day running of the project and they typically have a decent amount of money to invest for these services.

Homeowners seeking this service understand that this is your field of expertise, not theirs. Therefore, they want a beautiful space where the smallest detail will not go unchecked. Most clients who hire you for Custom Design and Project Management appreciate the incredible value you bring to the table and put their trust in your abilities.

This part is critical…. don’t skip it.

Like all my services a signed contract is a must. I always review my contracts in person with my clients and request a retainer at the same time.

During the initial 2-hour consultation we have evaluated the needs of the client. We have also assessed the scope of their project. In doing so we’ve determined that Custom Design & Project Management is the most suitable service.

I have a comprehensive and easily editable contract template specifically for my Custom Design & Project Management service. Included with it is a wonderful marketing tool. Use this outline to explain to your client how this service works. It will also assist in answering many of the most common FAQs.

3 Cdpm Contract Mock Up

If you have trouble articulating the value you bring to a project and the benefits of your services, this will help you immensely.

I also have helpful tips on best practices for how to conduct your first client meeting, including 5 Mistakes to Avoid at the Initial Consultation.

Pros & Cons – Starting with the Pros

Committed Clients

Because clients of this type of full design service have invested in you and your abilities, they stick with you for the duration of the project. You have a dedicated client who will not shop you or be constantly looking over your shoulder. They have signed a contract stating all this and more.

In the beginning, it might be difficult to land the bigger custom design jobs with decent-sized budgets. In that case, Designer by Your Side services may be what you sell more of when you first start your business.

You Have More Control

If you like being in charge of a project then this may be the only service you offer past the initial consultation meeting. This client is putting their trust in you. In addition, they are giving you the creative freedom to see your vision through to completion.

There’s no confusion as to who’s dealing with what because you are dealing with everything. From scheduling and meeting with the trades to ordering furnishings and selecting finishes. There isn’t anything you are not on top of and people know who to come to should any issues arise.

That BEST Feeling of Satisfaction!

I believe the biggest pro is how rewarding it is to see the absolute joy on a client’s face at the big reveal! It’s fantastic when you see all your efforts and hard work come together in a stunning finished room.

Amazing Professional Photos

Following on from the previous pro is that you’ll likely get fabulous professional photos of the space to add to your interior design portfolio.

These images are great for showing future prospective clients your work. Also, for sharing on social media to broaden your reach. A range of professional photos is a fabulous asset for your business.

With the positives come the negatives, here are some cons of this service.

You Must Be Super Organized

Because you are the lead on a Full Custom Design Project it’s imperative that you are super organized. You will have a lot of balls in the air at any given time and need to be able to manage them all. It starts with your processes from the time you sign the contract with the client. It continues through the design and planning stages all the way through to building, installation, and delivery.

If details aren’t your forte then you might not be suited to offer this type of service.

Oh the paperwork

Documentation is enormous and you will need to keep accurate records of all the incomings and outgoings. Quotes, invoices, emails. They can pile up quickly and you will need to file everything so that you have a complete paper trail if (when) you need it.

Headaches

Keep a bottle of aspirin handy as I can guarantee you, issues will arise!

When things go awry it all falls on you to sort out. If you don’t deal well with confrontations or the pressure of being the ‘fixer’ then you may need to rethink offering this service.

Ultimately, you are the person that must resolve problems that arise. From trades not showing up and dye-lot issues with the fabric to damaged furniture, it’s all up to you to resolve these problems that inevitably will arise.

The client is paying the big bucks for you to take on the headaches on their behalf. If this sounds all too overwhelming for you then you will either need to hire someone who will do this for your or stay clear of this type of design service altogether.

Custom Design Project Mgmt Blog Room Images 5 1

Do you currently offer this service or one similar? If you don’t, would you consider it?

​​I love hearing from all my fellow design and decorating professionals so please, comment below.

Pin for Easy Reference!

Full Custom Design Service
Full Design Service
More design contracts for your business:
Contract Bundle (1)
Dbys Mockups (2)
Dfad Taupe Background (3)

Interior Design Quiz: Photoshoot Secrets

Who doesn’t love a quiz?! See if you can guess the answers to these interior design questions about our professional photoshoots and learn some trade secrets ‘Behind the Design’ about each project.

Believe me, when I say, photoshoots are way more work than you might expect. It can take up to 30 minutes and sometimes even an hour to get just one shot perfectly right.

Watch the quiz video below and TEST YOUR ID IQ!

HOW THE QUIZ WORKS:

You will see an image with a question above as its title.  Below the image, there will be options for you to choose from. Some will be multiple choice and others may be True or False. 

DON’T SCROLL DOWN TOO FAR BEFORE DECIDING ON YOUR ANSWER!

Once you think you know the answer, continue to scroll until all is revealed.  Comment at the end to let us know how you did and what surprised you the most.

ARE YOU READY? LET’S DO THIS!

All photos by Stephani Buchman Photography.

1. We broke a leg on this coffee table during the photoshoot – True or False

Contemporary Open Living And Dining Room Oakville

TRUE.

We constantly move furniture and accessories during a photoshoot – a smidge here, a hair there, we need to find the perfect placement to get the right shot. 

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When my photographer pulled this table with one hand, dragging it along the rug just a few inches, the leg snapped. She got to keep the table and had to pay to replace it for our client.

She now has an assistant to help with photoshoots. It takes a village and we must be careful!

Copy Of Living Room With Glass Cabinet Ontario
See more of this Oakville Client’s project here

 

2. What furnishings did we manipulate in this Toronto client’s walk in closet / lounge area for the shoot? 

A. The settee against the wall

B. The black chair in front of the closet door

C. The artwork above the settee

D. All of the above

Copy Of Formal Sitting Room With Armless Sofa Toronto On

D. ALL OF THE ABOVE.

The settee was actually purchased from Homesense and was only used for the day of the shoot. We returned it immediately afterwards as the clients were not keen on keeping it in this space, even though we thought it worked really well!

Whites1
Settee shown with no artwork above it.

We placed the black ‘Smoke’ chair opposite to face the settee which created a ‘conversational feel’.

However, in real life, the chair doesn’t make sense to be in front of the closet door – unless you absolutely hate all the clothes in your closet! Haha! But for the shoot, it was placed in the perfect spot.

Black Leather Arm Chair With Nail Head Details Claire Jefford Interior Design
link here to see the process of the chair set on fire!

The canvas above the settee was photoshopped in later to give us the option as to whether or not we wanted to use it when sharing photos. The canvas art is a photo of our client’s baby girl.

Copy Of Formal Living Room With White Shag Rug Toronto Ontario
The canvas above the settee was added in later

On a side note, the wall and ceiling paint colour is a blue-green by Benjamin Moore called Gray Cashmere.

See the full project including a gorgeous all-white custom bathroom we designed here.

3. What’s wrong with this picture?
A. The artwork should be sitting directly on the fireplace mantle

B. The table is too close to the chair

C. The fireplace should not be on in professional photos

Living Room With Swivel Chair By Fireplace With White Mantle 1
What’s wrong with this picture?


B. THE TABLE IS TOO CLOSE TO THE CHAIR.

In real life, the table would not be placed this close to the swivel chair.  You would have no room for your legs if it was set up like this! 

This custom accent swivel chair does not actually reside by the fireplace at all. However, it made for a lovely and cozy looking vignette with the fireplace in the background.

Below is another angle of this family room from the eat-in kitchen area where you can see how the chairs are actually positioned.  

Eat In Kitchen View To Living Room Fireplace Witih Mantle

In addition, the artwork had not actually been hung before the shoot. My photographer added it in afterwards during the post-production phase. 

The key is to ideally minimize post-production work like this where you can though, as this increases the price for the photography when more edits are required. 

On a side note regarding the photographing of fireplaces, you should always have them on because they provide a relaxing ambience that people like.


4. What did my photographer have to add to this built in unit in my clients’ custom master bedroom during the post production process?
A. The TV, it hadn’t been installed prior to the shoot

B. The shelf below the TV

C. The hardware because it was on back order

Master Bedroom With Cloud White Custom Built Ins With Revere Pewter Walls And Custom Drapery
Cloud White cabinetry with Revere Pewter walls


B. THE SHELF BELOW THE TV.

Despite having this in my rendering and in my original design, when I arrived on site after the installation, I noticed the shelf was not there.

Option1 View From Bed 1
Rendering of the built ins with shelf shown under the TV


My contractor said he didn’t think it was necessary and omitted it from the design. I was not overly happy and I explained that it was there to anchor the TV. 

Here is the photo of what it looked like before we staged it and without the additional shelf. 

Custom Built Ins Without The Shelf
My photo of the custom built in with no shelf below the TV

Needless to say, after this incident, I kindly asked my contractor to always speak with me first if there is ever something design-related that he feels is not required for whatever reason.

We are good friends again, so all is good. 🙂

See more of this custom principal bedroom project in my portfolio and learn details ‘behind the design’ here.

As an FYI, the wall colour is the always popular Revere Pewter by Benjamin Moore.


5. Sometimes we reuse accessories for different photoshoots
True or False?

Decorative Mannequin Heads With Hat Feathers On Wooden Chest In Bedroom
Did we ever reuse these mannequin heads for another shoot?


TRUE. 

In the image below you can see the mannequin heads in my Toronto client’s bedroom on their dresser.

Copy Of Wooden Barn Door In Bedroom Claire Jefford Interior Design
Shown with 2 barn doors either side of the dresser with mannequin head accessories

They actually bought me one of these heads after we worked together because I told her that I really like them.  I then used this same accessory in my daughter’s bedroom for another photoshoot. 

Teen Girls Bedroom Design Art Wall And Pink Dresser Lilac Walls

So, how did you do? Comment below to share your results and tell me if you want more quiz blogs!

Did you realize how much goes into a photoshoot? Did any answers surprise you?

Perfect Colour Palettes

There’s nothing like a perfectly curated colour palette to bring a home’s décor together flawlessly. But knowing how to coordinate colours can be confusing and overwhelming.

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We’ve created Perfect Colour Palettes to help you confidently select the best colour for your home, and then see which trim, ceiling, and accent colours pair well with your selected colour.

Our Perfect Colour Palette library now has 40 paint colours from 3 top paint companies; Benjamin Moore, Sherwin Williams and Farrow & Ball.

An amazing resource for your next design or decorating project.

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If you love quizzes, be sure to take my colour quiz to find your PERFECT PAINT PALETTE AND MATCHING ACCESSORY IDEAS!

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Designer By Your Side Service

Designer By Your Side is a service that is growing in popularity in our industry. It’s a service I have been offering since I started my business over 10 years ago.

3 Factors to Consider First

Before I delve into what exactly Designer By Your Side looks like, I want to emphasize three key things you MUST consider before establishing your menu of services.

1. What are your business goals? Do not follow the pack when creating your list of services. Be faithful to your goals and build your services around achieving them.

2. What is your personal situation? Certain services may be more or less appropriate depending on your personal situation. Perhaps your design business is only a part-time gig or you have young or elderly family members to care for. This may mean full custom design projects are a bit more challenging to handle at the moment, but smaller time block services are ideal.

3. You Do You! Do not worry about what other people are doing or what they might think about how you run your business. It’s not your job to convince others why the path you want to take is a good idea. You don’t need approval from anyone to run your business as you see fit. Provide design and decorating services that excite YOU and make no excuses!

If you haven’t already got your hands on my FREE Services and Pricing guide, with more than 25 pages, get it now to determine the best list of services to offer that will help you achieve your business goals.

What is Designer By Your Side service?

It can go by several names. I have heard it referred to as ‘Designer On Call’ or ‘Designer On Demand’. When I first started out I called this type of service ‘As and When You Need Me’.

I prefer Designer by Your Side as it doesn’t imply that I will be there at the drop of a hat.

For this type of service I work side-by-side with my clients, guiding them through the process of their renovation or interior decorating project. I have set this service up as a minimum of 20 hours.

You could do less, but I suggest you do not go below 10 hours for this type of service. If you are going to offer anything less than 10 hours, you should defer to Designer for a Day Services.

My policy of requiring payment upfront holds true for this service. Before I begin my working relationship with my client, I will have invoiced them for the 20 hours and already received payment.

You could start with 50%, just be sure to have at least partial payment up front prior to initiating any interior design services.

Like all my services a signed contract is a must. I always review my contracts in person with my clients and request a retainer at the same time.

I have an easily editable and comprehensive contract template specifically for my Designer By Your Side service.

Included is a wonderful marketing tool that you can use to explain in detail this service and answer many of the most common FAQs.

It’s a fantastic way to sell them on the advantages and benefits of hiring you for this service.

Pros & Cons

Great for New Designers

This is a great service for those starting out. So, if you are new to the business, I’m especially talking to you here!

In the beginning, it can be hard to land the huge custom design jobs with decent sized budgets, so this is a wonderful alternative.

Get Your Foot in the Door

Point #1 leads nicely into this next pro – it’s a great way to get your foot in the door. You start by helping out a client with a smaller project, gain their trust and show your value, and often it can lead to getting signed up for a future bigger project.

I know this to be true in my own experience but have heard similar stories from several designers during a recent WIDWIL (What I Did and What I Learned). This is a live show in my private Facebook Group called Interior Design Business Strategies.

Don’t be too quick to say no to these small jobs, as you just never know where it could lead! You may lose out on a potentially larger project if you do.

Experience is Everything

Another important Pro is the experience you will gain. By working on more of these ‘Designer By Your Side’ projects you will quickly gain valuable experience. Lots of different projects mean lots of diverse experiences. All of which will put you in good stead for when you begin to tackle Full-Service projects.

Flexibility and Less Responsibility

In addition to experience, Designer By Your Side offers an incredible amount of flexibility. Depending on your personal situation, which I touched on earlier, you may not be able to commit to 6 months or a year for a major renovation project. However, a 20-hour project assisting a homeowner work through the process of renovating their kitchen might be a perfect fit for your schedule.

Build Your Reviews

Don’t think you can’t ask for reviews where you’ve worked on projects with clients for Designer by Your Side Services? You absolutely can and you SHOULD!

Reviews are everything. I’ll even ask for a testimonial for ‘working design sessions’ because I always aim to ROCK the Initial Consultation. No matter what a client hires us for, my goal is to always bring the MOST value to their project.

We charge well for our initial consultation meetings and never hold back in sharing our ideas and bests advice. I recommend you do the same, it will feel great and can pay off in dividends over time in different ways.

Profitability

The last Pro is huge. Are you listening? Check it out! Designer By Your Side can be an awesome moneymaker for your business.

In less than 10 months we have provided this service to three different clients and through hours worked alone, we have billed over $30k. That is not including any sale of products!

So don’t write this service off completely if you’ve been doubtful that there is money to be made. I wouldn’t be sharing all of this with you if I didn’t think it could help increase the bottom line in your business.

With all that said you might be wondering if there are any Cons? Yes, there are. So here we go…

Limited Control

The biggest Con for many interior designers will be that they don’t have full control over the project. If you prefer being in the driver’s seat for the duration of a project, then you will likely struggle with this type of service where clients tend to be more hands-on.

Piecemeal is Real

Because clients are more involved, they may also like to shop and source for items on their own. So rather than you creating a vision and showing them a full design presentation, the design may come together in pieces.

I appreciate this is not ideal and can be frustrating, which is why I’m highlighting it here for you as a Con to the Designer by Your Side service.

Not Getting to the Finish Line

This type of service may also mean that you will not always take a project to the finish line. Therefore not having the option to get those professional photos of the completed space at the end.

HOWEVER, I would like to make a little side note here to say that in my own business I have worked on many projects in this capacity and have got photos for my portfolio.

While I may not have always been the one ordering materials and all furnishings, nor managing the trades, I worked very closely with my clients and was able to get some fantastic photos when the projects were complete.

The images below and others throughout this blog post are all examples of projects where we were hired for our Designer by Your Side service.

Black And White Tile Hexagon Floor Tile Black Tub Heated Flooring Black Cat

Do you currently offer this service or one similar? If you don’t, would you consider it? Love hearing input from others so please comment below.

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Benjamin Moore – Soft Chamois

Soft Chamois OC-13 by Benjamin Moore

What a lovely, warm neutral. Benjamin Moore’s Soft Chamois has a beautiful lightness to it, a wonderful colour for traditional and modern rooms.

In today’s colour review video of Soft Chamois I share:

  • The undertone of my featured colour
  • Colour comparisons in order to easily see the different colour tones
  • Best white paint colours for the trim and ceilings
  • Beautiful colour combinations to inspire you for your decorating project

If you would like all the information I discuss in the video plus additional colours to pair with Soft Chamois, I have the perfect companion. Take a look at my Perfect Colour Palette. A must-have for any colour enthusiast or design professional.

Soft Chamois Benjamin Moore

As a Certified True Colour Expert and an award-winning interior design professional, I’ve worked with many homeowners on various residential design projects. I want to give you the confidence to make educated decisions about your own paint choices. Let’s do this!

Soft Chamois Colour Review

Undertone: Greige

Soft Chamois

This off-white colour may appear more beige or more gray in colour depending on the lighting and what other decorative elements you pair with it in your interior decorating project. Looking at the colour comparisons below will help give you a better idea of where Soft Chamois fits.

Colour Comparisons

Classic Gray OC-23 & Ballet White OC-9

Soft Chamois Classic Gray And Ballet White

Classic Gray is another fantastic neutral that I have used in a previous client’s project. This is an extremely popular soft gray that looks amazing in so many spaces. Because of its’ popularity, I have already reviewed this colour. You can find the review here. Another great option to consider if you’re thinking of a beautiful neutral for your next painting project.

Best Whites To Pair With Soft Chamois

Snowfall White OC-118 by Benjamin Moore

Soft Chamois Snowfall White

Simply White OC-117 by Benjamin Moore

Soft Chamois Simply White

Chantilly Lace OC-65 by Benjamin Moore

Soft Chamois Chantilly Lace

I tend to have around 10 white paint colours that are my best whites for trim and ceilings. You don’t need all of the thousands of whites available to you to get the right one and you definitely don’t need to mix two different whites or use only a certain percentage of paint colour to get the right one for you.

White trim and ceiling paint colour comparison

I can assure you that the best colour for your project already exists, you just need to know 5 Steps on how to choose the right paint colour the first time.

Soft Chamois pairs beautifully with each of these whites, offering three subtly different looks.

Soft Chamois

Fabulous Colour Combinations

I went for a very natural palette today that reminds me of the beach and different shades of natural stones. But of course, you can pair Soft Chamois with bolder and contrasting colours as well.

Soft Chamois with Wind’s Breath, Gray Owl, Edgecomb Gray & Pashmina

Winds Breath Gray Owl Edgecomb Gray Pashmina

To see 10 amazing complementary colours to Soft Chamois check out my Perfect Colour Palette.

These digital downloads give you inspiration for putting a palette together of fabrics, tiles, flooring, and other decorative elements that will work wonderfully with Soft Chamois.

Wind’s Breath OC-24 by Benjamin Moore

Soft Chamois Winds Breath

Gray Owl OC-52 by Benjamin Moore

Soft Chamois Gray Owl

Gray Owl is another popular gray that I have reviewed. Read here and see if this slightly richer gray might be the colour for you.

Gray Owl

Edgecomb Gray HC-173 by Benjamin Moore

Edgecomb Gray

My clients and I have a real thing for gorgeous, rich neutrals. Both Edgecomb Gray and Pashmina are colours I have previously done reviews on.

Edgecomb Gray

Pashmina AF-100 by Benjamin Moore

Pashmina
Pashmina

Convenience At Your Fingertips

All of the colour combinations shown above are included in my Perfect Colour Palette for Soft Chamois.

Soft Chamois is also included in my Benjamin Moore Whites and Neutrals Collection. A curated collection of 10 of the most popular neutrals from Benjamin Moore.

White and Neutrals Collections Covers Benjamin Moore

My Perfect Colour Palette library is expanding and I now have 50 paint colours to select from. Click here to see all of them.

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All 20 of my Benjamin Moore paint guides are conveniently found in my Benjamin Moore Ultimate Collection.

Ultimate Collection Cover Benjamin Moore

Remember, it only takes one mistake to take your home decorating project from divine to disaster. Don’t let the paint be what stresses you out!

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Room image by Benjamin Moore Colour Viewer

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Soft Chamois

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Simply Answer the Question

How do you answer the following question: ‘Can you give me a trade referral?’

Do you simply provide a helpful answer or do you immediately go on the defense thinking this person is trying to bypass you to get something for free?

This similar style of question comes up periodically in my FREE private Facebook group, Interior Design Business Strategies.

It could be asked by an acquaintance, a close friend, or perhaps even a past client who is doing some minor decorating in their home.

In this specific instance, a woman reached out to an interior designer and was looking for a seamstress to make her some new window treatments. She had the fabric, knew what style she was after, and had all the measurements.

Would you have helped this person out and simply answered their question to offer a helpful resource?

It can be a touchy subject in our industry, after all, finding reputable trades isn’t easy and this is a bonus of working with an interior design professional.

In today’s video, I share a wonderful response to this question from my good friend, podcaster extraordinaire, and top businesswoman, LuAnn Nigara.

Watch the video to hear some great advice on how to respond professionally to this type of question.

Answer the question, nothing more.

We all appreciate getting a quick, direct, and sincere answer from an expert or professional. You should keep that in mind when replying to situations where the roles are reversed.

Do not go into this by lecturing the person on why they need to hire you to carry out this job, instead simply answer their question and help them out if you can.

Understand the reason for the question

As design and decorating professionals we should never jump to conclusions. Try to find out why the question is being asked in the first place and get more information about what it is exactly that they need.

Maybe they feel their small project is not worth your time. Others might feel that not every decision around home décor requires hiring a designer, but they still value your opinion. There are so many scenarios it’s worth taking a moment to find out.

You never know where it might lead

Helping someone out by simply answering the question posed to you may have the potential to lead to more…then again, maybe it doesn’t. What’s the harm in offering some helpful advice? They came to you because they view you as an expert, that’s gotta count for something!

Imagine how many potential clients never even reach out to you because they aren’t looking for a full custom design service with project management. For some designers, their business model is full-service design only, so I totally appreciate that’s not a concern for them.

But we know there are others who enjoy smaller projects versus the ones that take months and sometimes years to complete. These smaller jobs can often lead to larger projects in the future and are why I offer Designer by Your Side services.

If you don’t share your trades’ information, I totally get that! But it doesn’t mean you can’t offer some helpful insight into where they can look to find someone who might assist them.

For example, if someone was looking for a painter and mine only worked for me and other designers, then I would suggest they go to a local paint store like Benjamin Moore or Sherwin Williams. These companies often have a wall with business cards of local painters.

I would also let them know that I have loads of colour review posts that are loaded with a ton of helpful painting advice.

I could also send them a link to my Free downloads about choosing paint colours.

Now I’ve not only given them an option of where to find a painter, but I’ve also provided some extremely helpful resources to help them solve their problem and potentially gained a new subscriber to my email list! It’s a win-win!

Simply answering a question with some helpful advice could have the potential to lead to a future project and working relationship. And even if it doesn’t, it just feels good to be kind and forthcoming with your expertise when you can.

Next time a friend or acquaintance asks for the name of a trade resource, what will your response be? Comment below and share your thoughts on this topic.

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Farrow & Ball Railings

Railings No.31 by Farrow & Ball

A soft black by Farrow & Ball, Railings is more blue than black and offers a stunning richness to any room.

If you’re new here, welcome! Below you will see what I cover in every colour review post.

In this colour review video of Railings by Farrow & Ball, I share:

  • The undertone of my featured colour
  • Colour comparisons in order to easily see the different colour tones
  • Best white paint colours for the trim and ceilings
  • Beautiful colour combinations to inspire you for your decorating project
Railings Farrow & Ball

After you watch the video if you would like all the information discussed conveniently in one place with a total of 10 gorgeous Farrow & Ball paint colours to use with Railings take a look at my Perfect Colour Palette.

This helpful digital download can be printed off and used as inspiration to create the perfect flow for your next interior design or decorating project.

Railings Colour Review Video

Undertone: blue

Railings No.31

This stunning colour is a fantastic alternative to black. Depending on the lighting and other decorative elements you pair with it, Railings can transform rooms into a dramatic interior space.

The colour of your trim and ceilings will also affect how Railings appears in your space. And we must not forget the finish selection – high gloss would make a commanding front door entrance!

As you can see below, it’s when we start to look at comparisons to other colours, that we can get a true idea of Railings’ shade and tone.

Railings Dining Room
Dining Room Walls in Railings by Farrow & Ball

Colour Comparisons

Pitch Black No.256 & Hague Blue No.30

Farrow And Ball
Railings
Pitch Black
Hague Blue

It’s only when we compare colours that we can truly understand the tones and whether they lean more one way or another on the colour spectrum.

When I do Colour Consultations in a client’s home, I am always comparing colours so they too can easily see the differences.

When I hold my large paint boards up to decorative elements such as fabrics, wallpaper, or subway tile and then swap out one board with another board, it becomes much clearer as to which colour will work best.

Above I show you a comparison with Hague Blue of which I’ve done a previous colour review. It’s a fantastic colour and I hope to use it on a project in the near future.

Railings Bedroom 2
Bedroom Walls in Railings by Farrow & Ball

Best Whites To Pair With Railings

Strong White No. 2001 By Farrow & Ball

All White

All White No.2005 By Farrow & Ball

Wevet

Wevet No.273 By Farrow & Ball

Strong White

I mentioned in the video the differences in the 3 whites I chose to pair with Railings for trim and ceilings.

It may have been difficult to see the contrast between the three whites but it’s more obvious below how Wevet has a slight pink /violet undertone and Strong White is what many would call a neutral as opposed to a true white.

All look stunning with Railings but it’s important to be aware of the different looks you would get with each.

All White Wevet Strong White, colour comparison, white comparison

I can assure you that the best colour for your project already exists, you just need to know the 5 Steps on how to choose the right paint colour the first time. With this free download, you will also get my Farrow & Ball paint finishes guide!

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Railings Bedroom
Bedroom Walls in Railings by Farrow & Ball

Fabulous Colour Combinations

Railings with Peignoir, Manor House Gray & Mole’s Breath

Railings, Peignoir, Manor House Gray, Moles Breath

Peignoir No.286 By Farrow & Ball

Peignoir

Manor House Gray No.265 By Farrow & Ball

Railins Manor House Gray

Mole’s Breath No.276 By Farrow & Ball

Mole's Breath

Farrow & Ball Paint Collection

If you love Farrow & Ball paint and want more inspiration for your next home decorating project, take a look at our Farrow & Ball Classic Collection.

With ten popular paint colours from F&B, plus ten coordinating colours to choose from for each featured colour, the options for gorgeous paint palettes are limitless!

Convenience At Your Fingertips

All of the colour combinations shown above plus more options for you to choose from are included in my Perfect Colour Palette for Railings.

My Perfect Colour Palette library is expanding and I now have over 50 palettes to select from! Click below to see all of them.

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Remember, it only takes one mistake to take your home decorating project from divine to disaster. Don’t let the paint be what stresses you out!

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