Benjamin Moore – Gray Owl

With so many gray paint colours out there, it can be difficult to determine which is the best gray paint colour for your home renovation or interior decorating project.

Gray Owl, OC-52, by Benjamin Moore is a go-to for many interior designers. But is it the best colour with the right undertone for your space?

This week, in Episode #4 of my paint colour reviews, I walk you through Gray Owl and show you a commercial project where we used it. You’ll see why it was a perfect choice for this space.

In this colour review video of Gray Owl by Benjamin Moore, I share:

  • Undertones of Gray Owl
  • Colour Comparisons to this popular Benjamin Moore paint colour
  • Best Whites for Ceilings, Doors and Trim to pair with it
  • Fabulous Colour Combinations

After you watch the video, if you would like all this information conveniently laid out for you in one place and have even more paint colour combinations to use with Gray Owl, take a look at my Perfect Colour Palette.

A must-have for any colour enthusiast or design professional.

Gray Owl Benjamin Moore

Are you ready? Let’s do this!

Colour Review of Gray Owl

Undertones:

This calming gray has undertones that are blue-green.  Whether it looks bluer or more green, will depend on what you pair it with and what your source of lighting is.

Gray Owl Oc52
Gray Owl OC-52

Colour Comparisons:

Take a look at the image below. Gray Owl is the painted colour board in the middle.

Stonington Gray HC-170 is on the left and Wickham Gray HC-171 is on the far right.

Colour Comparisons Gray Owl
Colour comparisons to Gray Owl

Stonington Gray HC-170 & Wickham Gray HC-171

Gray Owl Colour Review Alt Graphic

If there was a ‘true gray’, for me it would be Stonington Gray. In fact, that’s often how I refer to it when I’m showing colour comparisons with my interior design clients. You can check out my review of Stonington Gray here, and click here for my review of Wickham Gray to see more comparisons.

While it has a slight blue undertone, it’s not nearly as obvious as the other two grays.

Check out these popular gray paint colours that we used in three different home design projects below.

Stonington Gray

Kithen1
Stonington Gray on walls in our clients custom kitchen banquette

Gray Owl 

I used Gray Owl here in a Dental office in my home town of Burlington, Ontario.

There is a hint of blue within the stripe of the carpet floor tiles we selected for this space, and Gray Owl complimented it beautifully.

Mary Picture 1
Dentist Office waiting room with Gray Owl walls and light gray chair fabric with the slightest hint of blue.

Wickham Gray

On the walls in my Grimsby clients living room, Wickham Gray took on a more of a blue-green tone.

It’s very subtle, but you can see that right? As an FYI – the custom cabinetry I designed is painted Cloud White by Benjamin Moore.

See more of this project, including our clients’ elegant dining room painted Pashmina by BM, here in our portfolio.

Monochromatic Living Room Interior Design 1
Wickham Gray by Benjamin Moore on the walls. Custom cabinetry painted Cloud White.

Best White Paint For Ceiling and Trim

Cloud White by Benjamin Moore looks wonderful with Gray Owl too.  You can see them side by side here on my large painted boards.

Cloud White CC-40

Gray Owl And Cloud White Benjamin Moore
Cloud White with Gray Owl. Creamy and dreamy.
Gray Owl Cloud White Comparison

Simply White OC-117

Gray Owl And Simply White Benjamin Moore
Simply White by Benjamin Moore with Gray Owl
Copy Of Gray Owl Cloud White Comparison

Chantilly Lace OC-65

Chantilly Lace is a bit brighter but still looks lovely with this blue-green gray.  It looks quite blue in the graphic we created below my paint board comparisons.

Gray Owl And Chantilly Lace
Chantilly Lace – more than just a pretty face. haha!
Chantilly Lace Gray Owl Comparison

Fabulous Colour Combinations

Creating timeless colour palettes with Gray Owl is easy. 

Below I’ve paired it with a fabric that we used in the clients living room shown earlier in this post where we painted the room Wickham Gray.

But as you can see here, the Gray Owl pairs nicely with it too and I pulled out the darker neutral in the fabric to show you what it looks like with Anew Gray by Sherwin Williams

If you are looking for a Benjamin Moore colour that is similar to Anew Gray, you can try Revere Pewter or Pashmina.

Colour Comparisons With Fabric Gray Owl Benjamin Moore And Anew Gray Sherwin Williams
Anew Gray by Sherwin Williams shown above here with Gray Owl

Dill Pickle 2147-40, Peacock Blue 2049-40 & Burnt Ember

CSP-120

Colour Comparisons With Fabric Gray Owl
A more bold and fun colour palette is shown here

As a side note, we actually used that fabric for a teen girls bedroom on her cascading roman blind window treatment -see below.

Emma Bedroom
Peacock Blue Walls shown here in a teen girls bedroom
Peacock Blue Dill Pickle Burnt Ember Gray Owl Comparison

Okay, back to Gray Owl!

You can see below how you can warm it up and cool it down at the same time.

Hale Navy HC-154 & Edgecomb Gray HC-173

Colour Combination Fabric Hale Navy Gray Owl Edgecomb Gray
Edgecomb Gray, Gray Owl and Hale Navy

Inspiration Photo

My clients already had their bathroom done and painted in Gray Owl when I arrived on the scene to create the master bedroom of their dreams

I also helped with the final decorating touches in their ensuite, by adding artwork and this custom window treatment which is a flat roman blind.

In this space, the Gray Owl walls look more green than blue.

Jpeg Optimizer Ensuite Bathroom With Marble Flooring And Art Wall With Patterned Window Treatment Roman Blind (2)
Ensuite bathroom in Gray Owl by Benjamin Moore

Convenience At Your Fingertips

All of the colour combinations shown above plus more options for you to choose from are included in my Perfect Colour Palette for Gray Owl.

Gray Owl is now part of my Benjamin Moore Grays and Blue-Green Collection showcasing all 10 of my Benjamin Moore grays and blue-green Perfect Colour Palettes.

Grays and Blue-greens Collections Covers Benjamin Moore

Here are the Perfect Colour Palettes for some of the colours I mentioned above:

If you want to get all my Benjamin Moore colour guides in one place, look no further than my Benjamin Moore Ultimate Collection.  All 20 of my Benjamin Moore guides in one handy collection.

Collections Covers Benjamin Moore (15)

Remember, it only takes one mistake to take your home decorating project from divine to disaster. Don’t let the paint be what stresses you out!

Perfect For Pinning

Pinterest Graphics Perfect Colour Palettes

Take my Colour Quiz to see which Colour Palette best suits your style. 

Colour Quiz Graphics Blog 500x750 Resized 1

Want my Large Painted Boards?

Love my large painted colour boards and want your own set?

Click here to shop the large colour boards now!

// DISCLOSURE: Thank you for trusting me with my truthful and reliable opinion on any future purchase you may make. I always disclose affiliate or sponsored information when it is the case. If you purchase Maria’s boards, I will earn a small commission from the sale. This doesn’t affect you in any way, the price remains the same regardless.  Thank you for supporting me and entrusting me to be your go-to for all things Colour and Interior Design!

I LOVE HEARING FROM YOU!

If you’ve used a paint colour that I’ve reviewed or you;  want to ask a question: or even if you have a different point of view to mine, please comment below to let me know.

For colour advice, please note that I can’t always give advice based on simply reading about a scenario.  If it were that easy for me to recommend the perfect paint hue, without knowing more about the specific space; the lighting situation; what other fixed elements to consider etc, then I really would be even more magical than I already am. HAHA!

Nine times out of ten, I will always recommend that you either seek advice from a local Colour Professional or I might be able to hook you up with an online colour consultation.

Benjamin Moore – Hale Navy

Hale Navy, HC-154, by Benjamin Moore is one of my absolute FAVOURITE colours for interior design and decor!

I am super excited to share more details about this colour and a couple of client projects where I’ve used this sumptuous colour.

LET ME SHOW YOU:

  • Colour Comparisons to Hale Navy
  • Best Whites for Ceilings, Doors and Trim to pair with this dramatic and moody colour
  • Fabulous Colour Combinations
  • My Favourite Applications of Where To Use Hale Navy In Interior Design

Are you ready? Let’s do this!

Hale Navy by Benjamin Moore

The choices one has for paint colours are infinite.  Selecting the best colour for your home and then choosing additional colours to compliment it is a daunting task, but it doesn’t need to be anymore.

My Perfect Colour Palettes are an incredibly helpful tool for homeowners and designers alike.

Click here to learn more about what every PDF download includes.

We are adding new colours all the time so be sure to check back often! My Hale Navy Perfect Colour Palette was one of the first ones we created as it’s such a hugely popular colour.

Hale Navy Benjamin Moore

Hale Navy HC-154 by Benjamin Moore

Hale Navy Mid Century Design Style Blog Graphics 900 X 600
Hale Navy HC154 Benjamin Moore

Colour Comparisons:

Forgive my tattered large colour boards, they have been very well used!

Below you can see comparisons between Black Pepper 2130-40 on the far right and Flint AF-560 to the left. Both colours are a blue-gray with Black Pepper being lighter and bluer than Flint.

From left to righ: Flint AF 560 Hale Navy & Black Pepper 2130-40
From left to right: Flint AF 560,  Hale Navy & Black Pepper 2130-40  All colours are from Benjamin Moore.
Flint & Hale Navy & Black Pepper Comparison

See these three paint colours used in different projects we designed below.

Dining Room Industrial Lighting Claire Jefford Design
Dining room with Hale Navy niche and ceiling.

I used Black Pepper in one of my most exciting and largest projects to date

The image below shows our clients secret Xbox room with this blue-gray colour on the ceiling.

The walls are painted an even lighter blue-gray tone, Boothbay Gray by BM.

Secret Xbox room, walls Black Pepper by BM. Photo by Stephani Buchman
Graffiti wall and shag rug with blue velvet couch
Graffiti wall and shag rug with blue velvet couch

To check out that incredible 3000-square-foot contemporary basement design, click here.

As I mentioned in my video, here’s my own living room (shown below) painted Flint by BM. You can see how much darker it is and also, how much more gray it is when compared to Hale Navy.

Gallery Art Wall In Living Room Claire Jefford Interior Design
Living Room Painted Flint by Benjamin Moore.
White Kitchen Cabinets Hale Navy Banquette Stainless Steel Appliances Blue Backsplash
More recently we used Hale Navy in my sister’s beautiful kitchen renovation, click here to see more photos from this stunning project.

Best White Paint Colours

So many whites work well with this sensuous dark blue tone. You’ll see below how you can use it with either a creamy white or a crisper white depending on the direction you wish to go and, of course, being guided by the fixed elements within the space.

Hale Navy with White Dove. Both Benjamin Moore Colours.
Hale Navy & White Dove

White Dove, OC-17, is a creamy white. This white works wonderfully with Hale Navy, offering a soft, yet rich feel. Check out my colour review of White Dove in this post.

Entrance Toronto Ontario Interior Design
Colour combination of White Dove with Hale Navy by Benjamin Moore.

Here are some other great whites you can use for ceiling and trim in your next interior design project with Hale Navy:

Cloud White CC-40 by Benjamin Moore
Hale Navy & Cloud White
Simply White OC-117 by Benjamin Moore
Hale Navy & Simply White

For a more crisp pairing, you can use Chantilly Lace OC-65 or White Diamond OC-61, of which the latter has a slight blue undertone.

FABULOUS COLOUR COMBINATIONS

Creating striking paint palettes with Hale Navy is limitless really.

Think about it, what doesn’t go with dark blue jeans???  That’s what’s so great about dark blues like this, they can essentially work with pretty much any colour.

Hale Navy and Fawn Brindle SW 7640 by Sherwin Williams
Hale Navy & Fawn Brindle
Gray Wisp CC-670 by BM with Hale Navy
Hale Navy & Gray Wisp

Here’s a couple of gorgeous paint colour palettes…

Hale Navy with Sea Salt SW 6204 by Sherwin Williams
Listed paint colours shown here with this beautiful geode patterned fabric
Hale Nav HC-154, Sea Salt SW 6204, Early Morning CC-818 & Montpelier AF-555

We did a colour review of Sea Salt by Sherwin Williams here, it’s one of their most popular colours.

Hale Navy with Classic Gray OC-23 is a sumptuous pairing that we used in a client’s exquisite living room re-design shown here.

Geometric Upholstered Chairs Interior Design
See more of this clients living room here.

On a side note, can you guess what that large black square is above those fabulous patterned chairs & stainless steel fireplace?

Li75961 1

It’s a water fountain feature!!

Before my clients hired me, this stuck out so much that this ‘black square’ was the focal point of the room.

By painting the wall Hale Navy & adding some beautifully patterned chairs in front of the stainless steel fireplace, the frame of the fountain was less ‘in your face’ and not so much the focus of the room.

Here’s a before…

Here’s the before photo

Okay, I digress. Back to paint colour combinations with Hale Navy.

When decorating a space, in order to have flow, you need to repeat some key colours from room to room.

For example, in our clients’ dining room where we painted the niche wall & ceiling Hale Navy, we repeated the dark blue in the accent pillows and the custom window seat.  See the full portfolio of this stunning project here.

Living Room With Dark Blue Window Seat With Custom Storage And Coffee Table
Custom bench seat with soft accents in dark blue tones.

This colour palette graphic shows you how flawlessly all these hues look together.

White Dove and Hale Navy pairs nicely with Classic Gray and Sea Haze..
White Dove and Hale Navy pairs nicely with Classic Gray and Sea Haze.
Hale Navy & White Dove & Sea Haze & Classic Gray

HAVE YOU USED HALE NAVY OR WOULD YOU USE THIS COLOUR IN YOUR HOME?  COMMENT BELOW TO LET ME KNOW.

My Favourite Places to Use Hale Navy

As you can see from the professional photography of my work, I love using Hale Navy as an accent wall or to make a bold statement on a ceiling. We are also finishing up another clients dining room where we used this dark blue on all the walls and it really is striking and dramatic.

I also ADORE Hale Navy for cabinetry in kitchens, bathrooms or on an antique piece of furniture.  And did I mention that I love to see it on other millwork such as wainscoting and stairs?

My Hale Navy Perfect Colour Palette is a great resource. You’ll have all the info right at your fingertips plus more gorgeous colour combinations.

Hale Navy is now part of my Benjamin Moore Grays and Blue-Green Collection showcasing all 10 of my Benjamin Moore grays and blue-green Perfect Colour Palettes.

Grays and Blue-greens Collections Covers Benjamin Moore

Our Perfect Colour Palette library is expanding. See all them all here.

Pcp Mock Up 1 1

If you want to get all my Benjamin Moore colour guides in one place, look no further than my Benjamin Moore Ultimate Collection.  All 20 of my Benjamin Moore guides in one handy collection.

Ultimate Collection Cover Benjamin Moore

Here are the Perfect Colour Palettes for some of the colours I mentioned above:

White Dove
White Dove Benjamin Moore
Sea Salt
Sea Salt Sherwin Williams
Classic Gray
Classic Gray Benjamin Moore

Remember, it only takes one mistake to take your home decorating project from divine to disaster. Don’t let the paint be what stresses you out!

Perfect For Pinning

Pinterest Graphics Perfect Colour Palettes

Not sure where to start?? Take my colour quiz and find out which palette best suits your style.

 I LOVE HEARING FROM YOU!

For colour advice, please note that I can’t always give advice based on simply reading about a scenario.  If it were that easy for me to recommend the perfect paint hue, without knowing more about the specific space; the lighting situation; what other fixed elements to consider etc, then I really would be even more magical than I already am. HAHA!

Nine times out of ten, I will always recommend that you either seek advice from a local Colour Professional or I might be able to hook you up with an online colour consultation.

Contact me here to see how I can help you transform your home.

How To Tell Clients You’re Raising Rates

If you’ve been hesitating to raise your fees because you are unsure of how to tell your clients, I’m here to share ideas on how you can effectively communicate this to your past and current clients in a way that could actually result in landing more projects.

Clients Custom Master Bedroom, by Claire Jefford
These lovely clients recetnly hired us back to do their front foyer. Design by Claire Jefford. Photo by Stephani Buchman

Sound too good to be true?  Watch my video to see how this can be a win-win situation for everyone AND how it doesn’t have to be an awkward conversation.

Click on the play button above to watch the video.

The one thing that I will caution you on though, is not to raise your rates shortly after taking on a new client.  That would not be fair to increase rates within a few months of a relatively new project.

So, there are times when it’s not advisable. Sometimes I like to throw things back at myself, asking the question,  ‘How would I feel if roles were reversed?’.

Consider This

If you’ve been working with clients for a couple of years and the project has dragged on due to delays in the decision making process at their end, this can be detrimental to your business for a couple of reasons:

#1) You have likely reserved time in your busy schedule to work on their project until it’s finished, thus turning down or putting off other potential work until a later date.

#2) We all know that products can become back ordered or discontinued, not to mention the changes in dye-lot for various items such as tiles and fabrics.  The longer it takes to make final decisions on moving forward with sourced items, the higher the possibility of needing to re-source items for a project.

This can inevitably affect the overall project, compromising other ‘pieces of the puzzle’ that you already had nailed down. Thus, in some circumstances, resulting in having to go back to the drawing board to ultimately start over again.

With a 3000 square foot project, there's not time for delays. Design by Claire Jefford. Photo by Stephani Buchman.
With a 3000 square foot project, there’s not time for delays. See more of this modern basement here. Photo by Stephani Buchman.

This is why I always stress how important it is to have these conversations with clients at the very beginning of the project. We cannot assume that our lovely clients know what we do everyday. It’s our job to educate them on the process, in order to manage their expectations.

See This As An Opportunity

It’s perfectly normal for pricing to increase over time, there’s nothing weird or strange about that at all. It’s called inflation and it’s part of any business.

Instead of feeling nervous and hesitant to notify clients of a fee increase, see it as an opportunity to reach out to them and discuss possible future projects and further collaborations.

If you decide that you are overdue in increasing your rates and chose to give yourself a pay rise on come January 1st, 2019, here’s what you can do.

For Your Current Clients – (watch the video here on my one warning)

Inform current clients you’ve been working with for some time, that your rates are set to increase on January 1st, 2019.  Let them know that as a preferred client, you will be keeping your current rates as they are, until March 1st, 2019.  This way, the increase doesn’t come as a surprise and you’ve provided them with ample time so that it doesn’t feel like something that just happened over night, with no advance notice.

Past Clients

This is the perfect chance to connect with your past clients.  You can include this type of business update in your Interior Design monthly newsletter to clients, as well as sending them a separate email or letter to make it more personalized.

Draft an email template that reads something similar to this:

Dear Past Client

I hope that everything is going well with you and your family. Are you all still loving the beautiful (insert here the space you designed / decorated for them) that we worked on with you (insert approx date you worked on the project with them)?

This January, I wanted to let you know about my new rates for services. As of January 1st, an initial consultation will be $XXX and hourly services for design will be $XXX.  Project pricing (if this applied to your service offerings) will be…” then add in the appropriate new pricing per package.

As a preferred client, whom we would love to work with again, I would like to provide you with the opportunity to book a consultation meeting and possibly pre-schedule time in for an upcoming project on my current rates.  To take advantage of this VIP pricing, please contact us by ‘INSERT DATE HERE’ and we would be happy to arrange an appointment to discuss your next project. “

It’s always a good idea to set timelines, as this makes you accountable for sticking to a date and it also instills a sense of urgency for booking an appointment. I mean, if a store is having a sale that never ends, what’s the rush to go there?

When Was The Last Time You Raised Your Rates?

Comment below to share your experience with us.

If you are unsure about what packages to offer to clients and how to price them out, sign up to get my FREE Services and Rates Sheet with Coaching video here. You also get all of these goodies for free too!

Click here to get access to all of these BONUS TIP SHEETS!
Click here to get access to all of these BONUS TIP SHEETS!

See all the videos in my ‘Interior Design Client Relations’ playlist on YouTube, here.  

Managing clients expectations couldn’t be easier when you are organized and on top of your game.

A couple of weeks ago in my private Facebook group – Interior Design Business Strategies – , a fabulous member posted this unsolicited message after buying my ROCK THE INITIAL CONSULTATION PROCESSES PACKAGE:

How lovely is that!? Thanks so much Adam Scougall, I’m thrilled my processes package has helped you ‘up your game’ for the consultation meeting.

Adam is a super talented Interior Designer from Australia, whose work I just adore! Check out his stunning designs here. Cheers again Adam!

Find out more about my ROCK the CONSULTATION PACKAGE HERE or click the image below.

30 Day Money Back Guarantee. Nothing to lose, only confidence to gain.

WINGNUT SOCIAL!

Lastly, I was thrilled to be a guest on this terrific podcast, hosted by the lovely Darla Powell.  Click the image below to hear my interview with Darla and Natalie and for my tips on how to kill it on IGTV – that’s Instagram TV.

Cheers ladies for having me, I had a great time!

WINGNUT SOCIAL PODCAST INTERVIEW RE - IGTV
WINGNUT SOCIAL PODCAST INTERVIEW RE – IGTV

If you are not heading to Highpoint next week (boo hoo) then be sure to follow me on Instagram for the latest in Interior Design and Decorating trends.

Choosing Paint Colours Shouldn’t Be Scary

I am a big stickler for investing in one’s business. When you find helpful tools or attend seminars and events that can propel you forward, it allows you to enhance the skills you already have. This makes you better at what you do, thus providing clients with a better quality of service and overall experience.

Toronto Client's bathroom painted Snowfall White by BM. Photo by Stephani Buchman.
My Toronto Client’s bathroom in Snowfall White by BM. Featured in Maria Killam’s White Is Complicated Book.  Photo by Stephani Buchman.

In the business of Interior Design and Decorating, understanding colour is essential.  When I attended my college course to obtain my Interior Decorating certificate, there was a colour theory class that was mandatory to take as part of the program curriculum.

While it was helpful in explaining how to use a colour wheel and recognise various colour schemes, it wasn’t enough to give me the confidence I needed to specify paint colours for clients.

True Colour Expert Maria Killam and I in Toronto, 2012.
True Colour Expert Maria Killam and I in Toronto, 2012, at my first True Colour Expert training course.

In 2011, the year I started my Interior Decorating business, it was my very first client who introduced me to a blog that changed my life.

The blog was called Colour Me Happy.  The content provided on this blog was truly addictive, full of so much useful information pertaining to choosing colours and identifying undertones. I would binge read from post to post for hours and felt like I had struck gold!

By now, it’s highly likely that you know the True Colour Guru behind this extremely popular blog. She is (my now good friend) the one and only, Maria Killam.

Maria Killam Specify Colour with Confidence course 2018
Maria Killam Specify Colour with Confidence course 2018. How cute is she?!

Attending Maria’s course in 2012 was one of the best investments that I ever made in my business.  Almost overnight -and I’m not even kidding –  I went from having the colour consultation being one of the scariest parts of my job, to being one of my most favourite things to do for clients!

Of course, having Maria’s large painted boards also helps in a big way.  If you are either a homeowner or design professional who has her boards, you know how valuable they are when looking at and specifying paint colour, to make sure you get it right the FIRST time, EVERY time.

My colour confidence is to the point now where creating video content for my YouTube channel and on my IGTV videos on Instagram, about paint colour reviews and how to choose colour, excites me almost more than interior decorating does. To teach and share what I’ve learned is exhilarating and fun for me. I have Maria to thank for that.

IGTV Video Episode #13, Disclaimer: Paint Colour Selections. You can watch it here.

Earlier this year, I decided to attend Maria’s course for the second time while on a trip to New York.  I wanted to see how the course had changed – and to be totally transparent, I was also excited to see Maria again and many of my designer friends who were also attending the Specify Colour with Confidence Course in Long Island. 🙂

I contacted Maria ahead of time and asked her if she would be willing to sit down with me for a first ever interview of this kind with the True Colour Expert herself.

I wanted to get a ‘behind the scenes’ glimpse into her course and find out more about why she feels so strongly about this being ‘the course’ that people need to take in order to better understand & confidently specify colour.

Maria said yes, YAY!  I couldn’t be more excited to share this exclusive interview with you here today. Click below to see the full interview.

When people ask me if the course is worth taking, my answer without a doubt, is yes.

Maria’s 3 day course is about more than just colour. She does helpful hands on exercises on how to read undertones; shares her process for E-design; provides insight on how to style a space and much more.

Maria is a big believer that loving your home is all about ‘the look and the feel’ when you put it together. Paint alone cannot transform a space.

For the record, this is not a sponsored post.

Even if it was, there isn’t anything I’m saying here that I don’t 100% believe. This is THE NAKED TRUTH!

Specify Colour with Confidence Course 2018 Long Island, NY.
Specify Colour with Confidence Course 2018 Long Island, NY.

Have you taken Maria’s colour class yet or have you been following her blog and are still considering it?  Comment below, ask a question and Maria or I will be happy to respond.

Never miss a video where I share colour and decorating tips every other week.  Click here to subscribe to my Claire Jefford YouTube channel and hit the bell to the right of the red button to make sure you always get notified when I publish a new video.

Want Maria’s Large Painted Colour Boards?

Love my large painted colour boards and want your own set?

Click here to shop the large colour boards now!

// DISCLOSURE: Thank you for trusting me with my truthful and reliable opinion on any future purchase you may make. I always disclose affiliate or sponsored information when it is the case. If you purchase Maria’s boards, I will earn a small commission from the sale. This doesn’t affect you in any way, the price remains the same regardless.  Thank you for supporting me and entrusting me to be your go-to for all things Colour and Interior Design!

My next video is all about Benjamin Moore’s Hale Navy and is released Wednesday October 10th.  Don’t miss it!

Hale Navy colour review release date: October 10th.

Perfect for Pinning!

As I love creating graphics and because they are necessary to drive people back to my site from platforms such as Pinterest and Instagram, here are three that I designed specifically for this blog post. Which one is your favourite?

Follow me on Pinterest here

Pinterest graphic number 2 for testing

INSTAGRAM WORTHY

Hang out with me on Instagram, click here

Want to get your paint colours right the FIRST time for your next project?  Contact me here and let’s do this!

How Much Should You Charge for Services?

Knowing how much to charge for your Interior Design services is something that takes careful consideration & thought.   Numerous factors must be taken into account before you set your rates for all the valuable & money-saving advice you have to offer.

Often in Facebook groups, including my own fabulous tribe of nearly 3000 members from across the world- Interior Design Business Strategies – someone will post to ask what everyone else is charging for an initial consultation fee.

While this provides an opportunity for great conversations, it can also open up the flood gates to a lot of confusion, especially for newer designers and decorators.

In my latest video, I address this head on and share with you my strong point of view of what you need to think about when setting your fees for the initial consultation meeting.

Watch that video by clicking on the image below.

Comment to let me factors that you decided upon for your initial consultation fee.

Did you know that my extremely helpful ‘FREEBIE’ (aka my fabulous giveaway to get you on my email list!) are tips for creating your own design packages with suggestions on how to work out your rates? It includes a helpful video & coaching sheet, so if you haven’t got it already, go grab it here now. 

FREE SERVICES AND RATES SHEET - get it here NOW!
FREE SERVICES AND RATES SHEET – get it here NOW!

How To Rock the Initial Consultation Meeting

Last week I was so excited to present at my local decorating centers’ annual trade show. This has been on my bucket list for quite some time and I nearly cried when owners Lin and Doug Munro invited me as a speaker.

My presentation was all about ‘HOW TO ROCK THE INITIAL CONSULTATION‘. After having conducted more than 150 consultations in just 7 years,  I really enjoyed getting up in front of over 200 local designers to share my proven processes & strategies for one of the most important phases in the entire process of working with clients.

Claire Jefford speaking at the TDC local Trade Show, Burlington, Ontario
Here I am speaking at the TDC local Trade Show, Burlington, Ontario

In addition to seeing friendly faces from those I’ve had the pleasure of knowing within my local design community for years, I also loved meeting new designer friends. Especially those who I known online for a while, but may not have had the chance to meet in real life.

The Decorating Centre‘s Annual Trade Show is always one of my favourite events to attend and so this year was extra special for me!

If you are struggling with your process leading up to the consult or are unsure of how to take control and offer incredible value to your clients, you need to invest in my ROCK THE CONSULTATION PROCESSES PACKAGE.

It’s not my style to offer anything that I don’t think is going to be insanely helpful to you and your business. The best value is in my 3-in-1  BUNDLE and also includes my LOA with a walk through video and my Interior Design Starter Pack.

As always, if you have any questions, comment below or private message me on Instagram and I’ll be happy to reply.

BEST VALUE! BUNDLE & SAVE with my 3 in 1 Package
BEST VALUE! BUNDLE & SAVE with my 3 in 1 Package. Get it here now.

I was on TV!

For the second time, I appeared on our local news station, CHCH TV. This time for the Morning Live Show.

It was so much fun! Watch the entire segment here where I share tips on decorating a living room & bedroom, as well as touching on some of the latest trends in Interior Design today.

With Tim Bolen CHCH TV MORNING LIVE. Interior Decorating Tips
With Tim Bolen CHCH TV MORNING LIVE. Interior Decorating Tips – See it here now

Upcoming Events – WILL I SEE YOU AT HIGHPOINT? Comment below & let me know!

Highpoint Market in North Carolina is fast approaching and I couldn’t be more thrilled!  We are currently working on putting together an events page for my website, but until then, please see below for what’s happening and click the links to sign up. I really hope to meet you (or see you again) while I’m there!

Saturday October 13th: Full Day Event

Power Talk Friday Tour Full Day Event – Book Your Spot here now.

Sunday October 14th: 9am – 11am at ZUO

SIGN UP FOR THIS HIGHLY ANTICIPATED EVENT HERE, IT WILL FILL UP FAST!

Sign up here to attend what may just be THE MOST TALKED ABOUT event at Market. 

Monday October 15th: 3pm at Alder & Tweed

Mydoma Designer Panel. Reserve Your Spot here now!

Monday October 15th:  5pm Modenus – DETAILS COMING SOON!

I’ll also be hanging out with the NKBA on Tuesday afternoon and speaking at their private event the following day.  If you have been invited, I look forward to seeing you there!

PAINT COLOUR REVIEW VIDEO  -WHITE DOVE

On my other YouTube channel – Claire Jefford – where I share advice on Deocr and Design with a big emphasis now on Colour, my latest TNT Colour Review video is all about Benjamin Moore’s White Dove.

It’s easily one of the most popular whites used today in Interior Decor. You can check that out here.

white dove by benjamin moore
white dove by benjamin moore

Enjoy your week and I look forward to seeing you again soon!

White Dove by Benjamin Moore Colour Review

This week in my colour review, I share with you one of my favourite white paint colours: White Dove by Benjamin Moore.

White Dove Benjamin Moore

TOP TIP:

Don’t be fooled into thinking that when you hear the name of a paint colour, then that paint will indeed be that colour. Confused? LOL

What I mean is, just because White Dove is called ‘WHITE‘ Dove, doesn’t mean to say that it’s a true white.

As an example, I’ve noticed that some clients can get put off when I show them a colour that has the word ‘Gray’ in it if they are not a fan of Gray. 

However, because all grays have undertones, what one perceives as ‘Gray’ in their own mind, can be completely different than the actual ‘Gray’ colour I’m specifying.

As for the whites, stick with me and you’ll understand what I’m talking about when you look at my white paint colour comparisons.

Here’s what I’ll be sharing with you about White Dove:

  • The Undertone of White Dove
  • Colour Comparisons to other whites
  • Best Whites for Ceilings, Doors and Trim
  • Fabulous Colour Combinations
  • Favourite Applications In Interior Design

Another view of my Toronto client’s dining room. Notice how the White Dove paint colour on the walls matches perfectly with the custom ripple fold drapery?  That’s not a coincidence. 😉

Benjamin Moore Hail Navy Painted Ceiling Toronto On
Click here to see more photos from this project.

Okay, are you ready? Let’s do this!

White Dove OC- 17 by Benjamin Moore

Undertones:

White Dove is not a true white. They rarely are!  It has a creamy undertone that makes it a soft, rich white paint colour to work with for your interior decorating projects.

Colour Comparisons:

Despite what my husband thinks (that all whites are created equal and look the same) this is so not the case!  When you begin to compare whites, you will start to notice how very different they all are from one another.

This is why it really bothers me when contractors or kitchen companies recommend a cabinetry colour, without even factoring in the countertops, the backsplash or any other fixed elements in a space. That’s a totally backward way of thinking!!

Below are comparisons between White Dove and Chantilly Lace by BM. As you can see, the White Dove is creamier than the Chantilly Lace. Chantilly Lace is what I like to refer to as one of the rare ‘true whites’. See this project where we used Chantilly Lace in one of the most incredible walk-in closets you’ve ever seen!

Chantilly Lace And White Dove Benjamain Moore 1
White Dove shown here with Chantilly Lace. Both are Benjamin Moore paint colours.
White Dove Chantilly Lace Comparison 1 1

If you prefer a white that is less stark than Chantilly Lace, but more creamy than White Dove, Benjamin Moore’s Ivory White is a good alternative to consider.

White Dove Vs Ivory White Benjamin Moore 1
Shown here is Ivory White, CC 130 by BM next to White Dove OC 17.
White Dove Ivory White Comparison

Best White Paint Colours

You could use either of the whites mentioned above as trim colours to pair with White Dove on the walls, or you could just continue using White Dove!

In my Toronto client’s dining room, we chose to keep the natural stain of the wood trim, as it was also the finish on their gorgeous, warm-toned interior doors, as well as part of the charm and character of their home.

Entrance Toronto Ontario Interior Design
Colour combination of White Dove with Hale Navy by Benjamin Moore.

Fabulous Colour Combinations

Here you can see my large painted board Hale Navy, tucked behind a baseboard painted in White Dove.

Hale Navy And White Dove Baseboard 2benjamin Moore 1
White Dove baseboard shown with painted colour board, Hale Navy HC-154.
White Dove Hale Navy Comparison 1

Below you can see the paint colour combination together that I used in my client’s main floor decorating project.

White Dove Hale Navy Sea Haze Comparison

In my previous blog post where I reviewed Sea Salt by Sherwin Williams,  I recommended White Dove as one of the best whites to pair with it.

Colour Combinations Sea Salt And White Dove 1
Sea Salt by Sherwin Williams is a great combination with White Dove.
White Dove Sea Salt Comparison 1
White Dove Benjamin Moore With Anew Gray Sherwin Williams 1
Anew Gray SW 730 by Sherwin Williams is a rich, neutral colour that looks fab too!
White Dove Anew Gray Comparison 1 2
Colour Combination White Dove And Kendall Charcoal Benjamin Moore 1
Kendall Charcoal HC -164 from Benjamin Moore’s Historical Collection is one of my favourites!
White Dove Kendall Charcoal Comparison 1

Kendall Charcoal would look stunning on the ceiling with White Dove walls!

I always find the painted ‘fifth wall’ to be so dramatic, unexpected, and exciting in a space. 

If you are looking for a lighter contrast, White Dove also looks great when paired with the classic greige tone of Revere Pewter HC-172 by Benjamin Moore.

Colour Combinations White Dove And Revere Pewter Benjamin Moore 1
Revere Pewter next to White Dove.
White Dove Revere Pewter Comparison 1

As shown above, in the colour palette of the three colours used in my clients home, Sea Haze 2137-50 by BM also works wonderfully with White Dove.

Sea Haze 2137-50, is a light sage green colour

Here, I’ve added Classic Gray into the colour combination, if you wanted to bring in a fourth colour.

Hale Navy White Dove Sea Haze Classic Gray Comparison 1

The walls in the image below are painted Sea Haze and this is the same client’s living room, as the industrial-styled dining room shown earlier in this post.

Living Room With Dark Blue Window Seat With Custom Storage And Coffee Table 2
Design by Claire Jefford. Professional photographs by Stephani Buchman.

This fun fireplace floor tile that we used has warm tones that pair beautifully with White Dove.

White Dove With Fireplace Tile Mridu

Fabulous Colour Palette

You can see in this colour palette just how flawlessly all of these hues look together.

Pinterest Colour Review Template White Logo
White Dove and Hale Navy pair nicely with Classic Gray and Sea Haze.

The pattern below shows a more masculine colour combination in various tones by Benjamin Moore.

A QUICK STORY

For this particular interior decorating project, it was quite tricky to choose a colour for the walls in the living room. Normally, specifying colour comes very easy to me.

In this case, however, I was initially a little unsure about using Sea Haze. Mainly because the colours that we used for many of the accents in the room such as pillow fabrics and in the area rug are what I like to refer to as ‘clean’ colours.

Fabrics With Hale Navy And White Dove Mridu
All three colours shown here with fabric swatches from my clients custom bench seat.

Sea Haze is a colour that I consider to be more ‘muddy’ or ‘dirty’. I almost never mix ‘clean and dirty’, but here it worked.

To double-check though, I was able to see this paint colour in our 3D rendering software designs that we did for our clients.

It’s not a perfect match because we are looking at it on a computer program, but it was enough to give me the confidence to give it the thumbs up and move forward with this colour.

Colourful Rug
Ok, not perfectly matched with the after image shown below, but it gave me the confidence to go for it!
Cj Runnymeadrd1923web
Walls are Sea Haze 2137-50 by BM, fireplace, trim and ceiling are White Dove.
Cj Runnymeadrd1941web
Fireplace painted White Dove by Benjamin Moore.

Favourite Places to Use White Dove

As shown above, I love White Dove in either an entire room or as trim colour and also for custom millwork.

Below are graphics I designed, I just love creating these! I think they are pretty, do you?

Pinterest White Dove Hale Navy 2
Magazine Cover Graphic White Dove and Hale Navy Benjamin Moore
Pinterest White Dove Dining Room
White Dove Magazine Cover Graphic

COLOUR CONVENIENCE

For more colour Claire-ity, I have created Perfect Colour Palettes to help you avoid making costly mistakes when it comes to choosing paint colours?

My White Dove Perfect Colour Palette is one of the colours available.

White Dove Benjamin Moore

Don’t miss out. See all of my Perfect Colour Palettes here .

These paint colour guides are a super helpful resource to have on hand when trying to find a perfect palette for your next design or decorating project.

Claires Guide To Trending White Paint Colours 1

I LOVE HEARING FROM YOU!

If you’ve used a paint colour that I’ve reviewed or you want to ask a question, or even if you have a different point of view to mine, please do share! 

Do you live locally in the Toronto or Burlington area?  Contact me here to inquire about an in-person Colour Consultation.

For colour advice, please note that I can’t always give advice based on simply reading about a scenario.  

If it were that easy for me to recommend the perfect paint hue without knowing more about the specific space; the lighting situation; what other fixed elements to consider etc, then I really would be even more magical than I already am. HAHA!

Perfect Colour Palette Collections

You can now also find White Dove included in my Benjamin Moore Whites & Neutrals Collection.

This collection has all 10 of my Perfect Colour Palettes for whites & neutrals by Benjamin Moore.

White and Neutrals Collections Covers Benjamin Moore

I went one step further and created a collection showcasing all 20 of my Perfect Colour Palettes for Benjamin Moore paint colours.

Check out my Benjamin Moore Ultimate Collection.

Ultimate Collection Cover Benjamin Moore

Perfect For Pinning

Pinterest Graphics Perfect Colour Palettes

Take my Colour Quiz to see which Colour Palette best suits your style. 

Colour Quiz Graphics Blog 500x750 Resized 1

You’ll Never Guess What Happened in My Interview With LuAnn Nigara!

So Many A-Ha Moments Here

If you do not know who LuAnn Nigara is, where have you been?!!

LuAnn is a powerhouse & the incredible woman behind the highly successful (and addictive!) podcast, A Well -Designed Business. This #1 rated Interior Design Business podcast in Itunes, sees LuAnn interviewing fantastic guests from our industry, all of whom offer invaluable advice that will help any design professional looking to improve and advance their business.

The lovely and talented LuAnn Nigara of a Well Designed Business Podcast.
LuAnn in her Podcast studio with her first book ‘The Making of A Well-Designed Business. Get her book here.

LuAnn and I met for the first time at the Wynn Hotel in Las Vegas Market in 2017. We fondly look back on this initially meeting with much laughter and animation during the uncut version of our video interview which you will see a little later in this post. Don’t scroll down just yet though, you need to hear the back story!

Since then, I’m thrilled to say that LuAnn and I have become very good friends. I have nothing but respect and admiration for her hard work ethic, her passion and for all that she does for Interior Designers.

I’ve also had the pleasure of being invited to be on LuAnn’s incredible podcast for two separate interviews.

The first was Episode #237  titled ‘How to Get More Videos With Clients’ and the more recent interview was on Episode #325 where I share details on Creating Valuable Content to Sell Through Your Website.

In April of this year, I had plans to head to New York to do Maria Killams Colour Course for the second time.  I knew LuAnn was located in New Jersey and I contacted her to ask if I could do an interview video with her for my YouTube channel. 

Hey, she has interviewed so many people and brought so much insight to all of us, I figured it was time to learn more about the woman on the other side of the mic. I know you are curious too!

LuAnn happily accepted -YAY! She then in turn, asked me if while I was in town, did I want to speak at her Window Works Showroom for their monthly Lunch and Learn.  Well, of course!  And so, it was on.

At Window Works Lunch & Learn. From left to right: Kimberley, Sarah Danielle, LuAnn, Claire & Wendy Woloshchuk.

I ALSO GOT AN EXCLUSIVE TOUR OF LUANN’S PODCAST STUDIO IN HER HOME & A PEEK INTO HER CLOSET!!

You can see that, including how LuAnn prepares for her podcast interviews, where she finds inspiration and all of her Podcast Green outfits in the edited version of our video interview below.

Be sure so sign up for my Interior Designers Insiders Report where you’ll get VIP treatment & all the updates first!

Comment & tell me your favourite A-HA moment from my interview with LuAnn.

Okay, now for the un-cut, no holds barred version of our in depth discussion!

Get comfy and click on the video below to watch.

Behind the Scenes

We initially met up at LuAnn’s well established firm that she runs with her husband Vincent Nigara and Bill Campesi.  When we greeted each other in the parking lot (like a couple of giddy teenage school girls!), we stayed there chatting for nearly an hour before finally moving inside.

And even then, that was only because my husband Chris was ushering us along. He has the patience of a saint, but realized that we could’ve easily been stood for another couple of hours in the hot sun. HAHA, #jokingnotjoking.

Out for dinner with our fabulous husbands, Vincent and Chris.

LuAnn is very easy to talk to, as you will already know if you listen to her podcast or have met with her in real life. Psst! If you’re not signed up to her podcast, you need to be. There is so much incredibly helpful information that you won’t want to miss an episode…here’s the link.

During the interview we have lots of laughs, but also hit on some real truths about the industry. Watch the video to hear our thoughts about designers not charging their worth and how the struggle to run a business is very real…but not impossible.

So this is what happened… it was hilarious!

The moment we realized that the camera over-heated!

Part way through the interview, we had to pause because the camera had actually over-heated! Yes, we talked A LOT! Stay tuned to the end of the video to see the exact moment when LuAnn and I were advised of this hilarious news!

My video interview with Luann is one you that will not see anywhere else – especially the edited version where we tour her home and podcast studio. It’s so inspiring to see how thorough she is in preparing for a guest interview, she is so orgainzed.  It’s no wonder her and I are get along so well!

Stay tuned for my other video with LuAnn coming out in October.

WHAT I LEARNED FROM A WELL DESIGNED BUSINESS – THE BOOK

Coming in February is LuAnn’s second book, the much anticipated ‘What I learned from A Well Designed Business.’ This book is going to be like the bible for starting and running a successful interior design business.  I’m super excited and thrilled to share that LuAnn has asked me to be included in her book!

It’s no suprise that my chapter is on ‘Managing Clients’ Expectations’. Look out for that to be released in February 2019. Don’t worry, I’ll keep you posted! 🙂

Got a question for me or LuAnn about our video interview or the book?  Comment below and I’ll be sure to reply.

Sherwin Williams Sea Salt

Sea Salt  SW 6204 Williams by Sherwin Williams

Two colours with the exact same name?! Yes!

Be sure not to confuse this Sea Salt by Sherwin Williams with the Sea Salt by Benjamin Moore. They are entirely different.  I’ll show you in my comparisons of both colours a little later in the post.

SEA SALT SHERWIN WILLIAMS
SEA SALT SHERWIN WILLIAMS

In this colour review video of Sea Salt by Sherwin Williams, I share:

  • The undertone of my featured colour
  • Colour comparisons in order to easily see the different colour tones
  • Best white paint colours for the trim and ceilings
  • Beautiful colour combinations to inspire you for your decorating project

After you watch the video, if you would like all this information conveniently laid out for you in one place and have even more paint colour combinations to use with Sea Salt, take a look at my Sea Salt Perfect Colour Palette.

A must-have for any colour enthusiast or design professional!

Sea Salt Sherwin Williams

If you are new to me and my blog, here’s something you should know.

I like to strip down to the root of your Interior Design dilemmas and give you the information you NEED to know.

Decorating your home and selecting paint colours can be confusing and stressful.

My goal is to make it as simple as possible and to have FUN in the process!

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Yup, that’s me having fun. Life’s too short to be stressing over decorating your home. It’s all good, I’ve got you covered.

But know this: I am not scientific about colour.

I do not concern myself with the LRV of a paint colour. Since starting my Interior Decorating business in 2011 and doing many colour consultations,  it’s never come back to bite me in the you know what.

I never make suggestions on lightening or darkening a paint colour by a certain percentage to make it more suitable for an application.

I can always find the best paint colours for my clients.

All of my large boards have been painted in a matte finish and if you are interested in knowing where to get these boards, I’ll share a link to them at the end of the post.

Sea Salt by Sherwin Williams Colour Review Video

Undertones: Blue/Green

In my office, Sea Salt appeared to look more green, but there is also a blue undertone.

This is where your lighting and other elements within your own space can alter the look of a hue like this.

Sea Salt Best White White Dove Baseboard

Colour Comparisons:

Kittery Point Green HC-119 & Palladian Blue HC-144

Comparing colour is so important. When you do colour comparisons, it helps you to get a better read of your focus colour. I also like to put my large colour boards up against a white background. This way, I can see the colour more clearly.

See below where I show you Kittery Point Green by Benjamin Moore (BM) on the left and Palladian Blue by BM on the right.

It’s interesting how much of a light gray tone Sea Salt takes on when you compare it with colours that are more saturated in tone.

Colour1

Best Whites To Pair with Sea Salt

White Dove OC-17 by Benjamin Moore

There is always going to be more than one option for the best white to use for ceilings, doors and trims. 

Pictured below is one of my favourites, White Dove by Benjamin Moore.

Sea Salt Best White White Dove Baseboard Large Painted Boards 1
Sea Salt by SW shown here with White Dove by BM.
White Dove Sea Salt Comparison

Simply White OC-117 by Benjamin Moore

Sea Salt Sherwin Williams With Simply White And White Dove
From left to right: Simply White by BM; Sea Salt; White Dove

If you want to pair Sea Salt with a Sherwin Williams white, you could use Greek Villa SW 7551 or Westhighland White 7566.

The latter is more on the creamy side, so be careful if other elements in your home like countertops or fireplace stone are more of a crisp white.

Fabulous Colour Combinations 

Wedgewood Gray HC-146 by Benjamin Moore

Colour Combination Sea Salt And Wedgewood Gray

Silver Strand by Sherwin Williams SW-7057

Colour Combination Sea Salt And Silver Strand Sw

Hale Navy HC-154 by Benjamin Moore

Colour Combination Hale Navy And Sea Salt
Hale Navy Sea Salt Comparison

Sea Haze 2137-50 by Benjamin Moore

Colour Combination Sea Salt And Sea Haze

See how beautiful this entire colour palette is below.

Colour Combination Large Paint Boards Sea Salt Hale Navy White Dove
Left to Right: Wedgewood Gray & Sea Haze by BM; Silver Strand by SW; Hale Navy & White Dove by BM; Sea Salt.

I worked on a client’s home in Toronto where we used three of these colours together and it turned out amazing.

Runnymeade Rooms Hale Navy White Dove Sea Haze Blog Graphics 900 X 600 4
Click here to see more from this project.

Hale Navy was used in the dining room in the alcove and the ceiling and White Dove on the walls.

Runnymeade Rooms Hale Navy White Dove Sea Haze Blog Graphics 900 X 600 1 1

We continued the flow into the living room repeating the Hale Navy shade in the bench seat and painted the walls, Sea Haze.

Runnymeade Rooms Hale Navy White Dove Sea Haze Blog Graphics 900 X 600 3 1 1

Before we get to even more pretty palettes, have you taken my Colour Quiz?  See which Palette best suits your design style.

Fabulous Palettes – Perfect for Pinning!

Sea Salt Aegean Fabric
Sea Salt paired with BM’s: Lucerne; Newport Green & Agave
Sea Salt Sw Pinterest
Sea Salt with BM’s Pink Blossom; Caribbean Blue Water & Pink Ruffle
Sea Salt Sw Pinterest Post
Sea Salt paired with BM’s Hale Navy; Early Morning & Montpelier
Hale Navy Sea Salt Early Morning Montpelier Comparison

Fun Fact

As already mentioned at the beginning of the post, there are two colours called Sea Salt. One is the Sherwin Williams colour I’m reviewing here and the other is from Benjamin Moore.

To ensure you avoid any mistakes of either picking up the wrong colour for yourself or for your client, (if you are an interior design professional or colour consultant) always write down the name AND the code once you select a paint colour.

As you can see in the photo below, these two colours are very different. The Sea Salt by Benjamin Moore is a ‘Greige’ colour and the other Sea Salt…well, you know all about it now because we’ve just reviewed it!

Sea Salt Sherwin Vs Sea Salt Benjamin Moore

Similar to Sea Salt

Wickham Gray by Benjamin Moore is also a pretty blue-green and is similar to Sea Salt by Sherwin Williams. Here you can see where we used it in a clients custom living room design.

See the full portfolio of this clients living room and dining room here.

Elegant Living Room Grimsby Ontario
Professional photos by Stephani Buchman Photography. Design by Claire Jefford
Ripple Fold Drapery With Blue And White Pattern Grimsby Ontario
Monochromatic Living Room Interior Design

Gray Owl by Benjamin Moore is also a colour with a blue-green undertone. We used it here in a client’s bathroom.

Bathroom Vanity Double Sink Kendall Charcoal Benjamin Moore Gray Owl Walls White Quartz Counter
Wall colour is Gray Owl by Benjamin Moore
Mary Picture 1
We also used Gray Owl in this dental office.

Convenience At Your Fingertips

For more colour combinations that look fab with Sea Salt plus colour comparisons and best whites be sure to check out the Sea Salt Perfect Colour Palette.

See all colours in our Perfect Colour Palette library here.

Pcp Mock Up 1 1

I’ve also included Sea Salt in my Sherwin Williams Neutrals Collection. This collection of 10 popular Sherwin Williams neutrals is a great resource and deal.

Sherwin Williams Collections Cover

Remember, it only takes one mistake to take your home decorating project from divine to disaster. Don’t let the paint be what stresses you out!

Pinterest Graphics Perfect Colour Palettes

Take my Colour Quiz and discover your Perfect Colour Palette.

Colour Quiz Graphics Blog 500x750 Resized 1

Initial Consultations: To Charge or Not To Charge?

When I first started my interior decorating business, I offered a free half hour ‘meet and greet’ with potential clients. I would go to their home to see if we were a good fit for working together. This would also provide me with the opportunity to have a look around their home, to see if I could start getting some ideas and  if it was even a project that I thought I would like to do.

That business process, in the beginning, worked out really well for me. However, it didn’t take long  to realize that often, once people have you in their home, they want to start asking you questions & seek free advice.

If you are going to offer a free home visit, this is what I recommend.

1) Don’t accept the offer of a tea or coffee because  you will be there for longer than you anticipated.  It’s important for people to realise that your time is valuable and that while you’ve come out to meet & see their space, you don’t have all day to ‘chat’.

Interior Decor by Claire Jefford
Interior Decor by Claire Jefford

2) I actually recommend you meet offsite and not at the clients’ home.  Although I don’t really do many of these ‘meet and greets’ often, if I do agree to meet someone to discuss their project, I suggest we have a 15-20 minute meeting at a coffee place.

The important element to remember, no matter what, is that you have to do what works best for you at the point in which you’re at in your business.

For me, this type of meet and greet in the beginning was really great. Why? Well, I felt no pressure and I wasn’t committed either way to the project or the client.  However, what you have to be realistic about, is that (for the majority of the time in these instances) these types of people probably aren’t going to be the best clients.

On the odd occasion, clients may meet me at my outdoor interior design studio
On the odd occasion, clients may meet me at my outdoor interior design studio

The reason for this is because they are likely expecting you to offer free advice and suggestions for their space. Also, if you come out at no charge, even though they may just not understand the process of working with an interior design professional, they may not be very respectful of your time, expertise and the value you bring to a project.

Once I had a few projects under my belt and in my portfolio, I felt more confident and stopped offering these half hour free ‘meet and greet’ appointments.  It’s also helpful when you know what questions to ask on the discovery call to ensure you can hone in on your ideal client.

When you are ready and feeling confident, I even recommend charging more for the initial consultation than your regular hourly design service fee.

Yes, you heard me correctly!

There are two reasons for this:  1) I never hold back at the initial consultation meeting. I bring my bag full of goodies and give as much value as possible (Click here to see ‘What’s in my bag’ that I take to the initial consultation meeting.)

2) I want to book clients who truly value my service and are looking to make an investment in their home & work with someone who has built a brand with professional photos, processes and offers award winning customer service.

 

Another way of working the initial consultation fee, is some designers charge for the fee for the initial appointment and if the homeowners then decide to move forward from there and retain further services, the designer applies the fee for the consultation against design services –thus making the consultation meeting essentially free.

I don’t have that any experience with that process, but I believe that the reasoning behind that is to get a foot in the door & as an incentive to purchase design services.

Finally, to share with you a completely different strategy, some elite, luxury and more high end design firms, do not charge for the initial meeting because THEY are interviewing the client.  These designers tend to want to see the space and speak with the client about their scope and investment amount to ensure they are looking to spend a minimum amount of money for their custom project.  That’s a nice place to be, eh?!

Clients Custom Master Bedroom, by Claire Jefford
Clients Custom Master Bedroom, by Claire Jefford. Photo by Stephani Buchman

For the most part though, I don’t recommend that you go for too long without charging for the consultation meeting. Consider that when you don’t charge, you are not only taking time out of your business where you could be working on a paying client project, but you also need to factor in the cost of your gas;  wear and tear on your vehicle and (if you follow my processes) you’re bringing clients a branded folder and a customised brochure that outlines your services and shows photos of your work.

Guess what? Those branding materials cost money. So eventually, I say you need to charge!

Always remember, at the end of the day, this is your business. You run it the way that works for you.

The beauty of being an entrepreneur is that you can try things for a little bit, and if something doesn’t work, then you can go back and try something else. Whatever you do though, be sure to never say these three things to clients. 

Now over to you – do you charge for your initial consultation meeting?

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