Interior Design Marketing Brochures

Interior Design Marketing Brochures

How do you get the word out about your business? What do you provide to potential clients or business partners such as your trades or kitchen companies to show them all the amazing services you offer? If you don’t have anything yet, don’t sweat it, that’s why I’m here!

How do you get the word out about your business? What do you provide to potential clients or business partners such as your trades or kitchen companies to show them all the amazing services you offer?  If you don’t have anything yet, don’t sweat it, that’s why I’m here!

In this post, I want to share with you my latest marketing brochure for my interior design business & tell you:

  • Why I created this brochure?
  • Who will I give it to?
  • What am I hoping to accomplish with it?

Check out the video below to find out answers to those questions and more.

I decided to design a marketing brochure to be able to share it with my contractors; other trades; my kitchen company and also with clients.

On the cover of my brochure, I wanted to have a ‘WOW’ factor to grab attention.  So I used a professional photograph of my infamous white bathroom.  I also added my logo and tagline to tie in with my branding. (it looks blurry here because I copied the cover photo rather than grabbing the original..but you get the idea!)

Inside, it has information about my services with a quick synopsis with bullet points. Creating this professionally printed brochure allowed me the the opportunity to meet with trades for a catch up and I made sure that I also met up with the kitchen company who built my clients’ custom kitchen that is shown inside my brochure.

So consider how you can continue to build on the relationship that you already have with your suppliers or with your trades as well.

Not only does this feature what we can do, but it also has a client testimonial which is always powerful to include and share with others.  (see below)  Remember, if you don’t toot your own horn, ain’t no one else gonna do it for ya!

As we do a lot of 3D designs, I wanted to include this as a featured service. This is great because when I give this to my contractor, he can show this to his clients and confidently recommend why they should hire our interior design or decorating services.

The brochure lists what our packages includes & who would benefit from hiring our services. PLUS, with the rendering and then the after photo, then can also SEE what magic we can do for them!

On the reverse side of the brochure, you can see all the other services that we provide. Adding photographs are great visual tools so potential clients can see the fabulous work that you do and you’re also setting the standard for your level of professionalism.

When you are designing a similar marketing product, be sure to add in any awards you have received; memberships you are a part of and a professional headshot of you – so potential clients can connect with you on a more personal level.

I’d love to hear if you’ve done something similar and if you found success with it. Let me know by commenting below.

Want more one-on-one advice for your business?  Did you know that I offer Coaching?

interior design coaching

Find out more about my 90 minute video coaching call here.

(12) Comments
  • noreenjackson
    | 1 December 2017

    Hi Claire, Your post is so timely as I’m working on marketing materials for next year. Wondering if you created your marketing materials in house with an online software (I’m thinking Canva or PicMonkey) or did you outsource this work? I’m considering outsourcing but cost is a factor.

    • Claire Jefford
      | 1 December 2017

      Hey Noreen! I created this brochure myself in Canva. I really love doing graphic design, so for me it’s fun! Then I had sent them to a local printer that I also use for my client folders. I could probably do it in Vista, but I’ve always been happy with the work this printer does for me. Plus, I like to support local businesses when I can. Cheers for your comment. Hope this helps.

  • Wendy
    | 4 December 2017

    Great ideas for the brochure. I’ll have to update mine!

    • Claire Jefford
      | 4 December 2017

      Thanks Wendy, so glad you enjoyed it! And yes, always something to update, renew, re-edit. LOL. At least there is never a dull moment!

  • Phyllis
    | 14 January 2018

    Love it…… I created a marketing kit which was similar. Thanks for sharing.

    • Claire Jefford
      | 14 January 2018

      Hey Phyllis, so glad to hear you do something similar. They really work and are great for showing off our work to others. Cheers for stopping by.

  • Livia
    | 27 January 2018

    This is great Claire. I always wanted to create a brochure for my design business, and I wanted to make it smaller. You just convinced me to do it in a large format. Go big or go home! Thanks!

    • Claire Jefford
      | 28 January 2018

      Hey Livia! Thrilled that my brochure design inspired you. Go BIG or go home! 😉 Cheers for watching.

  • Bianca Lafleur
    | 30 January 2018

    Great post Claire. Definitley have me considering adding a brochure to my marketing initiatives. I under estimate the power of printed Visual tools, but I am coming to see that really are so valuable for client understanding.

    • Claire Jefford
      | 1 February 2018

      Hey Bianca! It is so helpful to have visuals to show people what you do and to be able to give them something as a takeaway. The prettier it is, the better the chance that they will keep it, show others and call you. Cheers for reading!

  • Judith Taylor
    | 20 February 2018

    Hey Claire,

    Can you tell me what format you used in Canva? The brochure template they have is a trifold single page design. I don’t see anything for this size. What size did you use?

    • Claire Jefford
      | 22 February 2018

      Hi Judith! I used the A4 standard letter size, not an actual brochure template. Hope that helps my dear! Oh and I let me know if you want me to share my source of where I get them printed, as you are fairly local to me so I can help you out with that as well. Cheers!

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