Where My Biggest Lead Came From…you won’t believe it!

Where My Biggest Lead Came From…you won’t believe it!

One of my very first clients whom I met with for an Interior Decorating consultation meeting was eager to hire me for further services.


Then she backed out and cancelled our next appointment.


I knew exactly why she got cold feet and I also knew that something needed to change in my interior design business.

The Harsh Reality

The truth is, after becoming a Certified Interior Decorator, although I started my own business, I didn’t have a clue as to what I was doing.

I had no clear outline for my services, nor did I have organized processes of next steps past the initial consultation meeting.

Yes, I know what you are thinking – that is completely absurd! How could I not know what services I offered in my own business?

But it was true. I literally stumbled through the first few months, making it up as I went along.

It’s a good thing I turned it around when I did though, because one of marketing strategies that I share in Episode #8 of my YouTube video series, was my biggest breakthrough yet.

Watch the video to see how I found myself working for a big HGTV celebrity.

It’s one thing to learn as you go, heck we are always learning and I do love that about the interior design industry.

But to not be clear on the value you provide nor have a good understanding on how you will work with clients, is a dangerous place to be as a small business owner.  How can you convey what you can do for your clients if you don’t even know this yet yourself?

It’s a good thing I was determined with a passion to succeed!

My previous work experience in Human Resources helped me to turn things around rather quickly.  Perfecting business processes became an obsession and before long I was ROCKING my Initial Consultation.


Thank goodness I did because the amazing opportunity that I talk about in my video, could’ve easily passed me by had it not been for my impressive organizational skills and the ability to confidently convey the value I bring to every project.

If my story as a new entrepreneur sounds familiar and you are struggling in gaining confidence & taking control in business, don’t suffer through that any longer. It’s a miserable place to be.

See here how I can help you better your business today. Let’s do this!

DM me here on IG if you have any questions and I’ll likely reply with a voice message.

This weekend I’m in New Jersey for the launch of a new Interior Design Business Book that I am a co-author of and a huge event where I’m also speaking. I couldn’t be more excited!

It’s LuAnn Live and I hope to see you there.

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