Interior Design Mood Boards

INTERIOR DESIGN MOOD BOARDS

Not getting the sales you want in your interior design business?

Read on and watch the video further below to see how I share my vision for a newly designed space with clients & get more sales because of it.

If you’re getting frustrated in not ‘closing the sale’ with clients, let me show you exactly what to do to successfully sell clients on your vision for their home.

Mood Boards (sometimes referred to as concept boards) have been an invaluable interior design business tool that we leverage with great success.

You can see proof that this strategy works by viewing my vast portfolio of more than 20 Burlington interior design projects that we’ve professionally photographed.

We include mood boards in all of our custom interior decorating presentations for our clients, who then continue with our services to see their project through to that exciting final reveal day!

Before I dive into why you need to be using interior design mood boards in your business, I want to touch briefly on what a mood board is, just in case you are not familiar with this term.

A mood board is like a vision board.

When you look at a mood board, it should tell a story or have a theme through a collage of ideas or your desires based on the images, colours, and text.

Although you can create physical mood boards with fabrics and various other samples, I’m referring to digital mood boards created on your computer.

Here are examples of mood boards we created for a client’s custom bedroom.

The neutral paint colour we used for this entire Burlington condo project on the lakeshore was Edgecomb Gray by Benjamin Moore. 

4 Reasons To Use Interior Design Mood Boards

Reason #1 – Visualizing Made Easy

Interior design mood boards are essential to include in your presentations as they allow you to easily convey your design ideas to your clients.

This helps them to see and better understand the design concept you are proposing for their space.

Many clients hire an interior designer or certified decorator because they find it difficult and often impossible to visualize how something will look. In utilizing mood boards, your designs can come to life, enabling clients to understand your brilliant ideas.

Below are 2 more mood boards we designed for another client’s primary bedroom.

Reason #2 – Close The Sale

Now that clients can see your brilliant ideas for their home,  you are much more likely to sell them on your vision. Clients can get excited about what the final outcome will be and how everything comes together so beautifully.

For the mood boards shown above, our clients loved everything we proposed. They were quick to make their decision and moved forward with our interior design proposal, purchasing everything we proposed for the space.

Here are some of the professional photographs so you can see how beautifully it turned out.  Photo credit to Stephani Buchman.

Reason #3 – Pretty Organization

Interior Design Mood Boards make it easier for you to keep client work organized.

We have a folder for each client where we keep all paperwork pertaining to their project. In addition to our interior design client presentations with mood boards, our client folders include email correspondence, spec sheets on items we’ve sourced, client contracts, etc.

This is important, and a smart business practice not only for you to be able to reference easily as needed, but also when you are meeting a trades person or supplier to discuss details of the design.  Everything is easily to hand!

See this blog post with my YouTube video for a sneak peek of exactly how we organize interior design client folders.

Reason #4 – Manage Clients Expectations

Leverage Mood Boards of previous projects as a helpful tool to show clients in the initial consultation meeting so they know exactly what to expect from your presentation. 

Many clients may not know what a mood board is, so showing examples at this all-important first meeting will allow you to manage their expectations of what’s to come AND lead to the next phase of services. 

Plus, they can start to get even more excited about their project and working with you!

Now you know why using mood boards in your client presentations is crucial for getting the sale, but what about how to present your interior design services and what rates you should be charging?

I’ve got a FREE download for you that lists different interior design services you can offer & estimated hours per design service to give you an idea of what to charge.

Click here to download this comprehensive 20+ page Guide now.

Resources & Templates

Run your business like an Interior Design BOSS.

Each helpful resource is categorized by different business topics to make it easy for you browse my resource library here.

Don’t waste time second-guessing in trying to create your own. My interior design contract templates, interior design project proposal templates, marketing strategy guide, initial consultation processes package, and much more, are instantly available for you to access now.

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