Page 2 – Claire Jefford

Establishing Your Menu of Services

If you’ve ever wondered…

What is the most important element to consider when establishing my services?
Which aspect of interior design will set me apart the most?
Should I have a minimum budget for projects?
What are the best questions to ask on a discovery call to vet clients accurately?
Which service is best for new designers and why?

In my Establishing Your Menu of Services guide, I share answers to all these questions—plus the secret to increasing your profits. You’ll also learn the best strategies that will make it easier for you to price projects.

It’s time to streamline your services and make things less complicated for yourself.

Think about it from a client’s point of view.

When you look at investing in a professional service provider, do you have more confidence in someone who is clear about how they work and makes it easy for you to understand the features and benefits of what they offer?

Or would you put your trust in someone more vague, that leaves you wondering what it is exactly that they do and no idea of the possible costs involved to work with them?

I know who out of the two would get my business.

What’s Included:

Two Coaching Videos:
- Confusion to clarity: Why you must get clear on defining your services
- Strategies for developing your service structure and fee schedule
Establishing Your Menu of Services Guide PDF

Bonuses:

Action Item: Welcome Packet Canva Template Link
20+ ideas of what to include as part of your service offerings
My Design Services & Rates Guide PDF

Feel good about what you offer. Your services are valuable, but only to people who understand how you can help.

Don’t be flaky, be firm. I got you!

The Pricing & Proposal Roadmap

If you’ve ever asked yourself…

What exactly is a proposal and why do I need one?
Is a proposal required for every project?
How should I be presenting my design proposal?
Other than scope and pricing, what else do I include?
What is the best way to price projects?

Seeing is believing. It’s a cliche that sounds pretty cheesy, but is so true. With the reactions and feedback from other designers who have seen my proposals, this will be eye-opening and transformational to your business.

How to price a project can be one of the most challenging tasks for designers.

You can bill by the hour, charge a flat fee, or price per square foot. And because no two projects are the same, the best way I can guide you is by showing you a detailed walkthrough of a real client proposal.

Designers at all levels wrestle with this, but it doesn’t have to be an ongoing struggle.

What’s Included:

A walkthrough video of a $40k proposal with a breakdown of pricing, final presentation example, and before & after photos of the completed project
Pricing & Proposal Roadmap Guide PDF
- Answers to FAQs for best practices for creating & presenting proposals
- Keynotes from the video with time stamps for easy reference
- Project scope & pricing examples from a real client project
Interior Design Proposal – Canva Template to edit as your own
Examples of 20+ line item descriptions to use in your proposals

Impress your clients and increase your conversion rates. Everything you’ve ever wanted to know about preparing a killer proposal is coming out from behind the curtain and ready for you to view now.

Stress-Free Invoicing

Do you struggle with knowing…

When to invoice clients for services and products, and when to collect balance payments?
What to do if a client doesn’t pay an invoice or wants to negotiate payment terms?
Whether to charge different rates for admin tasks and travel?
How to bill clients for your design assistants’ time?
What to do if you go over the number of hours quoted for a project?

Inside my Stress-Free Invoicing guide, get answers to these questions and realize your earning potential in different areas of your business where you are likely losing out on a ton of money.

Working this way is not sustainable for running a profitable business and it’s not rewarding.

Why I believe this is necessary:

Whether charging by the hour or choosing to do a flat fee, most designers do not accurately bill for the actual time they spend working on a design project.

I have helped hundreds of designers make thousands more in revenue with these eye-opening strategies. All the work you put in adds up and are hours you should be billing for.

The sooner you recognize this, the closer your dream of making more money in your business while working with fewer clients becomes a reality.

What’s Included:

My Stress-Free Invoicing Guide PDF
- What, when, and how to invoice clients
- All the billable hours you’re not charging for, but should be
- Answers to the most frequently asked questions around invoicing
Examples of real invoices to see exact wording for various design tasks and how we bill clients
20+ ideas of what to include as part of your service offerings

STOP feeling bad about billing for your time! Start implementing what I teach in my guide today and you’ll find yourself working on fewer projects, with higher profits.

Pricing Projects Bundle

By Establishing Your Menu of Services, you will learn:

✓ 5 key questions to ask on the Discovery Call—and why they matter

✓ Simple strategies to easily identify the best service for a potential client

✓ The best way to develop a pricing structure and estimate service fees

✓ 6 principles for attracting trusted clients who are a joy to work with

✓ The smartest business model for designers just starting out

Your services are valuable but only to people who understand how you can help. Don’t be flaky, be firm. I got you!

With my Pricing & Proposal Roadmap, get a front-row seat and see:

✓ A real client whole-home proposal

✓ How we priced out each room of the project

✓ The way we defined each design deliverable

✓ How we list out the complete scope of work

✓ Our final presentation with before and after photos of the project

Everything you’ve ever wanted to know about preparing a killer proposal is coming out from behind the curtain and ready for you to view now.

Inside my Stress-Free Invoicing Guide, I share with you:

✓ 9 examples of billable hours you are not charging for, but should be

✓ What you avoid and how it’s stopping you from billing for all your time

✓ Calculations from a real client project that may shock you

✓ Wording for your contract to outline billing terms for travel & admin

✓ Real client invoices with description entries for project tasks

Stop feeling bad about billing for your time and prepare to have a healthy bank balance that reflects all the hard work you do for your clients.

What’s Included in the Bundle:

The Establishing Your Menu of Services Pack

Two Coaching Videos:
- Confusion to clarity: Why you must get clear on defining your services
- Strategies for developing your service structure and fee schedule
Establishing Your Menu of Services Guide PDF

Bonuses:

Action Item: Welcome Packet Canva Template Link
20+ ideas of what to include as part of your service offerings
My Design Services & Rates Guide PDF

The Pricing & Proposal Roadmap

A walkthrough video of a $40k proposal with a breakdown of pricing, final presentation example, and before & after photos of the completed project
Pricing & Proposal Roadmap Guide PDF
- Answers to FAQs for best practices for creating & presenting proposals
- Keynotes from the video with time stamps for easy reference
- Project scope & pricing examples from a real client project
Interior Design Proposal – Canva Template to edit as your own
Examples of 20+ line item descriptions to use in your proposals

Stress-Free Invoicing Strategies

My Stress-Free Invoicing Guide PDF
- What, when, and how to invoice clients
- All the billable hours you’re not charging for, but should be
- Answers to the most frequently asked questions around invoicing
Examples of real invoices to see exact wording for various design tasks and how we bill clients
20+ ideas of what to include as part of your service offerings

Get payment, not pushback.

The Pricing Projects Bundle answers questions such as:

What is the best way to price projects?
Should I set a minimum budget?
What are the best questions to ask on a Discovery call?
Is a proposal required for every project?
Other than scope and pricing, what else do I include?
How and when should I be presenting my design proposal?
What to do if a client doesn’t pay an invoice or wants to negotiate payment terms?
Should I charge different rates for admin tasks and travel?
What to do if I go over the number of hours quoted for a project?

Set your services, define your deliverables, and refine your rates. See what crucial details and key selling features your proposal may be missing. Invoice clients stress-free—charging for all billable hours and increasing your revenue.

Get organized. Feel empowered. Love what you do and get paid what you deserve—like a BOSS.

Quickstart Interior Design Business Plan

Interior Design Business Plan Quickstart (1)

If you’ve ever wondered…

Who is my ideal client and what services should I offer?
How do I go about setting up a financial plan?
What are examples of milestones I should strive to achieve?
Which specific trades do I need to connect with?
What strategies can I use to stand out so trades will want to work with me?

The Interior Design Business Plan Guide, together with my Interior Design Starter Pack will help you find the answers to these important questions and many more you probably haven’t even considered. Because just like developing a plan for a design project, there is so much you need to think about!

Why I believe this is necessary:

Even though interior design is your passion and you have tremendous talent, your role comes with a ton of liability and major responsibility.

By creating a business plan, there is a significant mind shift that takes place, allowing you to understand the importance of being respected as a BOSS.

This isn’t playtime, this is real life and you’ve got big dreams to go after.

What’s Included:

My 40+ page Business Starter Pack includes details of basic business set-up requirements to consider, such as:
- Establishing a business name, logo, fonts, and brand colours
- Business registration, insurance needs, and accounting software
- Securing a website domain, social media handles, and blogging tips
- Service offerings, trades list, design tools, and more

Interior Design Business Plan Guide is an example to follow as you create your own

Easy-to-edit custom Interior Design Business Plan Canva Template

Shoppable links to ALL my favourite business organizational tools for your home office—including inspiring design books as well as consultation must-haves and install day essentials

The BEST part? You can get started immediately. All resources are available digitally so you have instant access from the moment you place your order.

Are you ready? Let’s do this.

How to Find Great Trades & Suppliers

When it comes to finding trades and suppliers…

Do you struggle to find trades who are open to your design ideas?
Are you tired of being undermined in front of your clients?
Have you dreamed of working with contractors for repeat business?
How are you establishing boundaries for positive working relationships?
Are you spending endless hours sourcing products for your projects?

Strong partnerships with trades and suppliers are non-negotiable if you want your design projects to run smoothly. Typically, a lot of trades view designers as either a ‘hobby’ decorator who is out of their depth or a ‘diva’ designer who is controlling.

How trades conduct business—and the way products perform and hold up over time—reflects on you. These people come into your client’s home and you are ultimately responsible for their quality of work.

My incredible team of trades have been with me for more than 8 years and I am so appreciative of each, and every one of them. Our suppliers are equally enjoyable to work with and these relationships have a huge impact on the success of your business.

I have been on both sides of the fence and there is no better feeling than knowing you have the best people in place who you can always count on for support.

Don’t risk your reputation, these amazing partners do exist. With the right approach, I can help you find them.

What’s Included:

Two Coaching Videos
- Conflict to collaboration, identifying the struggle of finding good people
- Building your dream team and maintaining solid relationships

5 Ways to Build a Brilliant Team of Trades and Suppliers PDF

Comprehensive Vendor List
- 100+ links to various vendors for design furnishings and finishes
- Listed by category for easy navigation—lighting, furniture, rugs, wallpaper, fabrics, hardware, bedding, and more

Avoid getting stuck in working relationships that may be having a negative impact on your business. If you are ready, I’m excited!

Booked Solid With A Waitlist

In terms of marketing…

Are you often worrying about where and when the next project is coming?

Do you draw a blank when it comes to content ideas for social media?
How are you maintaining relationships with past clients and getting reviews?
Do you have branded marketing materials to promote your services?
When you get an inquiry, do you have structured touchpoints to stay connected?

The feeling of not knowing where your next project is coming from, is scary. When the phone doesn’t ring and your inbox is empty, panic sets in.

You can’t rely on your website alone or simply hand out business cards, then expect to stand by and watch your calendar fill up. The effort you put in doesn’t have to be painful or even complicated.

My comprehensive guide has done-for-you templates and tips that make it simple to implement ideas quickly in a way that feels good to you and aligns with your brand.

What’s Included:

Building Your Client Email List
- Steps to create & build an email list
- Real examples of client newsletters from Claire Jefford Inc.
- Over 12 ideas for newsletter topics

Getting a Repertoire of Rave Reviews
- Review request template
- Best practices to get reviews—who and when to ask, what to do with reviews, and more

Easy to Edit Canva Templates
- Letter to builder: 3 versions
- Letter to homeowner: 3 versions
- Letter introducing your business

Branded Graphics & Social Media Posts
- 20+ greeting card templates
- 4 design service brochure templates
- 5 testimonial graphic templates

Video & Blog Ideas
- 295 simple and engaging video and blog topic design ideas
- Key points for your promotional video template
- Video prep checklist—what to do before you hit record

Stop wasting time trying to crack the code on Instagram—yeah, I see you over there. Come with me to learn strategies that get you leads time and time again.

Marketing & Business Setup Bundle

The Interior Design Business Plan Pack will help you:

✓ Easily create a clear and effective business plan

✓ Eliminate uncertainty about earning potential

✓ Get clarity and lead your design firm with confidence

✓ Stop second-guessing and define realistic goals

Without a business plan, 25% of small businesses fail in the first two years. You wouldn’t dream of starting a project without developing a comprehensive design plan first.

Structure your business like a BOSS—you’ve got big dreams to go after!

Learn How to Find Great Trades & Suppliers:

✓ The best approach for finding great trades

✓ How to get noticed and stand out

✓ What questions to ask that determine how best to work together

✓ Tips for maintaining mutually-respectful relationships

✓ Design vendors to save you time when sourcing products

Strong partnerships with trades and suppliers are non-negotiable if you want your interior design projects to run smoothly. Don’t risk your reputation—these amazing partners do exist. I can help you find them.

In Booked Solid with a Waitlist I teach you how to:

✓ Build & leverage an email list for repeat projects and recurring revenue

✓ Never run out of ideas for social media posts or blog content

✓ Connect with builders and homeowners

✓ Get reviews and how to leverage those reviews

✓ Stay top of mind with your clients and online audience

With so many done-for-you templates, implementing ideas that align with your brand is simple.

What’s Included in the Bundle:

Interior Design Business Plan Pack

My 40+ page Starter Pack includes business setup requirements to consider, such as:
- Establishing a business name, logo, fonts, and brand colours
- Business registration, insurance needs, and accounting software
- Securing a website domain, social media handles, and blogging tips
- Service offerings, trades list, design tools, and more
Interior Design Business Plan Guide is an example to follow as you create your own
Easy-to-edit custom Interior Design Business Plan Canva template
Shoppable links to ALL my favourite business organizational tools

How to Find Great Trades & Suppliers

Two Coaching Videos
- Conflict to collaboration, identifying the struggle of finding good people
- Building your dream team and maintaining solid relationships
5 Ways to Build a Brilliant Team of Trades and Suppliers PDF
Comprehensive Vendor List
- 100+ links to various vendors for design furnishings and finishes
- Listed by category for easy navigation—lighting, furniture, rugs, wallpaper, fabrics, hardware, bedding, and more

Booked Solid with a Waitlist

Building Your Client Email List
- Steps to create & build an email list
- Real examples of client newsletters from Claire Jefford Inc.
- Over 12 ideas for newsletter topics

Getting a Repertoire of Rave Reviews
- Review request template
- Best practices for getting clients to review you
- Leveraging those reviews to maintain a constant flow of clients

Easy to Edit Canva Templates
- Letter to builder: 3 versions
- Letter to homeowner: 3 versions
- Letter introducing your business

Branded Graphics & Social Media Posts
- 20+ greeting card templates
- 4 design service brochure templates
- 5 testimonial graphic templates

Video & Blog Ideas
- 295 simple and engaging video and blog topic design ideas
- Key points for your promotional video template
- Video prep checklist—what to do before you hit record

Stop second-guessing.

The Marketing & Setup Bundle answers questions such as:

Who is my ideal client and what services should I offer?
How do I go about setting up a financial plan?
What strategies can I use to stand out so trades will want to meet me?
How do I find trades who are open to my design ideas?
Who are some of the best vendors and where do I find them?
What content should I post on social media?
How do I get clients to review me?
Why is an email list important and where do I start?

Develop a business plan that creates a significant mind shift for being respected as a BOSS.

Find your dream team, a solid support network so that your job is easier and more enjoyable. Maintain a steady stream of client work without it feeling like a constant challenge.

If you are all in, I’m ready, too. Let’s do this!