Meet Claire Jefford

Claire Jefford has done it all.

She’s worked in corrections, spent time in corporate HR in the U.K., taken a season as a stay-at-home mom, and launched an award-winning design firm. She’s pivoted, juggled, and braved plenty of “how do I make this work?” seasons. That’s why business owners hold a special place in her heart. Today, her mission is to help designers put the right systems in place—not just to keep the lights on, but to create the life they want to live.

In 2011, Claire built her design firm on strong operations and a love for the craft. She embraced video early, sharing behind-the-scenes glimpses of projects and pulling back the curtain on her methods. Other designers took notice and began asking for her strategies on pricing, structure, and running a business without losing themselves in the process. That interest grew into coaching, and nearly a decade later, it’s where she’s made her greatest impact.

Claire’s style is equal parts straight talk and strategy. She knows what it’s like to grind and how much better it feels when your business finally gives you room to breathe. Her coaching helps designers attract clients who trust their vision, respect their expertise, and pay accordingly, while putting work-life balance back on the table.

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
—Ferris Bueller

“If you had one shot or one opportunity to seize everything you ever wanted in one moment, would you capture it or let it slip?”
—Eminem